Will Artificial Intelligence Replace SEOs?

AI isn’t just for robotics or science fiction anymore. These cutting-edge technologies are shaping and reshaping industries by using smart devices, chatbots, self-driving vehicles, and digital marketing.

It might sound like a distant future, but it’s already starting to happen as more companies adopt AI in their business models. The question is: will this replace SEOs? In this article, you’ll discover how AI is changing how businesses market themselves online.

What is Artificial Intelligence?

Artificial intelligence (AI) broadly describes any technology miming human thought processes. AI systems work by taking in large quantities of labeled data, analyzing the data for correlations and patterns, and then using these patterns to predict a future state.

A chatbot that is fed example conversations can learn to produce realistic conversations with humans, or an image recognizer can learn to recognize and label objects from millions of examples.

How is Artificial Intelligence Affecting SEO?

The internet has become so vast that billions of websites compete for attention. It means that if your website doesn’t have a unique value proposition, chances are someone else does.

That’s where artificial intelligence comes into play. It allows people to create intelligent algorithms that analyze massive amounts of data and make predictions about what people want before they even know it themselves. Here are six ways that artificial intelligence is affecting SEO today:

1. AI Helps Creates Quality Content

One of the most critical things that search engines look at when ranking pages is the amount of high-quality content on a page. If a page contains lots of low-quality content, it may be ranked lower than a page with fewer low-quality pieces of content.

Every day, billions of queries and searches are performed on Google, and 15 percent of them are entirely new. Users need an exact answer to their queries, so they begin searching with longer questions that are more conversational. In this regard, AI helps businesses increase traffic by improving their ranking and providing users with accurate and relevant results.

2. AI Makes Digital Marketers More Productive

Marketing professionals spend countless hours each week trying to figure out what their audience wants and how they can give it to them. With artificial intelligence (AI), marketers no longer need to spend their valuable time manually gathering information. AI also helps to further work on this collected data by categorizing and labeling it with the data labeling tools.

Instead, they can just ask their AI systems to do all the heavy work for them. For example, if someone asks, “What types of clothes are trending?” an artificial intelligence (AI) system might look at people’s previous purchases and suggest something they’ve looked for or purchased before.

3. AI Creates Powerful Reporting and Analytics

If you’re not using automated reports and analytics, you’re missing out on a huge opportunity to gain insights into your marketing campaigns.

With AI, you can easily generate reports based on keywords, landing pages, ad groups, and other metrics. You can also easily automate routine tasks such as sending emails, creating forms, and scheduling posts.

4. AI Improves Customer Service

Customer service is another important aspect affecting a brand’s reputation. When customers contact you, you must respond quickly and effectively. However, this can be difficult when you don’t have enough staff to handle the volume of calls.

In fact, according to research by Accenture, nearly half of companies say that customer service is their biggest challenge. AI can help solve this problem. By analyzing call recordings, chat transcripts, and social media conversations, AI can identify patterns in customer behavior and then use those findings to predict future problems.

5. AI is Molding Digital Marketing

AI can enhance digital media efforts by leaps and bounds. Artificial Intelligence (AI) also includes Machine Learning, simplifying the complex SEO process by focusing the marketer’s attention on semantic searching, consumer behavior, lead gen and content curation, and development.

Artificial Intelligence (AI) is reshaping the digital marketing space by enabling companies to:

Access predictive analysis of consumer behaviors using robust analytic tools and reports.

Speed up loading times, and use AMP (Accelerated Mobile Pages) to help increase the likelihood of ranking on the first pages of Google.

Deliver personalized user experience with chatbots and prompt notifications.

Link sub-categories to the main category and get enhanced performance and improved ranking.

6. AI is Optimizing Voice Search

Lastly, voice searches have risen dramatically recently, and they’re likely to be the primary way people look up things online in the future. Voice searches combined with artificial intelligence (AI) will be essential to future technology.

Optimizing for Google Assistant means getting better results from Google searches than if you didn’t optimize at all. However, voice searches bring an additional challenge to the equation because the words used for searching are often more varied and are expressed differently than when using text.

Although AI can theoretically understand queries like “How do I get started?” and point to the same place, it would be wise for you to consider some hand-holding, particularly in the beginning. However, it’s simply a straightforward topic of sound copywriting.

Can SEO Be Replaced?

If you’re anxious about the future of SEO, don’t worry because robots can never replace the human touch. Content creation and SEO leadership roles remain safe because they’re only going to be enhanced by new technologies like AI and ML.

Both artificial intelligence (AI) and machine learning (ML) are very useful and versatile digital marketing and SEO tools. They help you achieve business goals like conversion and user retention rates.

With artificial intelligence, an effective SEO campaign can be built to help your site stand out from the crowd and build a loyal user base.

Start trying AI to improve your SEO strategy. BrandLume can help you get started!

Using AI-powered and SEO optimized content creation strategy, you will be able to receive actionable information for creating new content or enhancing older content. This means that you can drive more visitors to your website in addition to generating more leads and revenue for your company.

Final Thoughts

With the advent of new technologies like artificial intelligence (AI), it’s only natural to wonder if SEO will become obsolete. However, it’s unlikely to happen anytime soon. While AI can automate certain tasks, it can never replace the creativity of human thinking.

At the end of the day, proper search engine optimization still requires a lot of hard work, dedication, and creative thinking, which only humans can deliver. So, if you’re anxious about the future of your career, don’t be. SEO is here to stay.