Why All Business In Canada Cannot Afford To Ignore The Advertising Potential Of Social Media

There are not very many people throughout the business world who doubt the potential of social media. It is definitely here to stay and the number of people who sign up for social media websites grows year on year into the billions. This is a market that your business cannot afford to ignore because there are many potential customers out there right now wanting to know about the product and service that you currently have to offer. It is an excellent form of communication that allows to not only ask customers questions but for them to ask you questions as well. It offers up so many tools that you can use every single day for your business.

If you have yet to explore the untapped benefits of social media and particularly social media advertising then you need to turn to the people at King Kong to explain everything to you and to point you in the right direction when it comes to more business success and higher profits. It is the perfect way to let people know about your brand and to make any business service that you provide stand out from the many others. It has the ability to drive Internet traffic to your business website, to increase your sales and to find customers who will stay with you for the long-term.

The following are just some of the reasons why no businesses in Canada can afford to ignore the advertising potential of social media.

1. It means easier communication – If a customer has a complaint or any query at all, they find it incredibly frustrating having to call and then to wait in a queue for 10 to 15 minutes longer before they can actually talk to a person. They end up giving up and the also end up giving up on your business. Social media allows the customer to actually interact with a real person almost immediately and allows you as a business owner to talk with them and to explain the situation. It allows you to be able to receive customer complaints and queries and to be able to respond to them in a faster way.
2. It helps strengthen your brand – Every business owner knows that their brand is incredibly important and so they need to do whatever they can to strengthen it at any time. Social media will allow people to get to know your brand and to associate it with something that is trustworthy and reliable. We feel better doing business with someone that we trust and this is the same as the length and breadth of Canada. Social media helps to make your business more relatable by providing customers with stories and pictures of daily working activities.
3. It’s perfect for promoting – You want to be able to share important information with your customers at the drop of a hat and this may be the one thing that will help to separate you from your closest competitors. You can let people know why it is that your brand is completely unique and why it is that they should do business with you. It’s all about building better relationships with customers and promoting your brand at all times.
4. It enhances your reputation – Your reputation is another very important thing when it comes to doing business and social media will help you to meet your customer’s expectations and to go beyond them. It allows you to be able to address issues with customers quickly and easily and provide them with the best customer experience possible. When customers are happy, they are more than agreeable to let their friends and family know about you and this will help to increase your customer base and therefore your profits.
5. It helps to generate business leads – Certain social media websites like Facebook for example, provide businesses with a platform in order to be able to show customers their products and services. They offer things like pay-per-click advertising where you only pay for the advertising that customers actually click on that brings them to your business website. For all other times, you end up promoting your business and your brand free of charge. This means that your business is in the back of customer’s minds anyway even though they might not purchase from you on that occasion.

As well as the above five benefits, social media allows you to reach out to many different demographics in a useful and entertaining way. The Internet has changed how we do business here in Canada and now people use their devices to not only browse for products and services but to purchase them as well. You can use social media to get customers to engage with your business and to ask questions.