What to Do if Your Liverpool SEO Agency Isn’t Delivering Results: How to Handle the Situation

Partnering with an SEO agency should result in improved visibility and growth for your business. However, if you’re not seeing the results you expected, it can be frustrating. So, what should you do if your SEO agency isn’t delivering results? This guide will help you assess the situation, communicate effectively, and take the right steps to get your SEO strategy back on track.

Reflect on Expectations: Were They Realistic?

Before you jump to conclusions, take a moment to reflect on whether your expectations were reasonable. SEO is a long-term strategy, and improvements, such as higher rankings or increased traffic, can take time—often several months. If you expected instant results, it may be worth revisiting your goals.

Consider the following:

• Did you set clear, achievable goals with your agency?
• Have you given the campaign enough time to show results?
• Were the goals you set realistic, considering the level of competition in your industry?

If your expectations were too high, it’s important to adjust your timeline and understand that SEO takes time to show significant results. However, if you’ve given it a reasonable amount of time without progress, it’s time to investigate further. Discover more about what a reliable SEO agency can deliver on the link.

Review the Work Done: What’s Been Achieved So Far?

It’s important to look at the actual work your SEO agency has done up to this point. SEO is a multifaceted approach, and there are many moving parts involved. Evaluate the agency’s efforts by checking:

• Content creation and optimisation: Have they produced high-quality, keyword-optimised content?
• Link building: Are they acquiring reputable backlinks?
• Technical SEO: Have they tackled critical technical issues like site speed, mobile-friendliness, and indexing?
• On-page optimisation: Are elements like meta descriptions, header tags, and internal linking being optimised?

If the agency hasn’t made progress in these areas, or if they haven’t been transparent about their work, you may need to address these concerns directly with them.

Have a Conversation with Your Agency

If you’re not seeing the results you expected, it’s time to open a dialogue with your agency. Be clear about your concerns, but also be open to hearing their perspective. There may be challenges they’ve encountered or unforeseen issues impacting the strategy.

When communicating, try to:

• Be clear and specific: Highlight areas where you feel the agency is falling short and provide examples.
• Ask for an update: Request a detailed report on what’s been done and any adjustments they’ve made to the strategy.
• Request a roadmap: Ask for a clear plan with milestones to track progress moving forward.

A reputable SEO agency will be transparent about their actions and should be willing to explain any setbacks or delays. If they seem evasive or unaccountable, this could be a red flag.

Set Clear Expectations and Milestones

If you haven’t already, work with your agency to set clear milestones and measurable key performance indicators (KPIs). This will ensure you can track progress in a concrete way and know exactly what to expect.

Some KPIs you should agree on include:

• Organic traffic: Look for an increase in website visitors from organic search.
• Keyword rankings: Track how your target keywords perform over time.
• Conversions: Ultimately, increased traffic should translate into more business.
• Backlinks: A steady increase in high-quality backlinks is a sign of a good SEO strategy.

By setting realistic KPIs, you create a framework for measuring progress. It also gives your agency clear targets to work toward.

Why Stressing About SEO is Not Good for Business

There’s a misconception that goes around in business that you have to be stressed in order to get tasks done. In other words, this gives you the push you need to succeed. However, this is nothing more than a rumour. Most people don’t do their best work when they’re stressed since they can feel overwhelmed and lost. This is particularly true when it comes to SEO. This isn’t a task you want to take on when you’re feeling under pressure. Let’s take a look at why this type of mindset isn’t good for business.

You Can Make Mistakes

When you’re stressed and have a lot on your mind, it’s very likely that you’ll make mistakes. After all, you’ve got so much going on. Mistakes can be costly in SEO and it can mean that competitors get ahead of you. So, you need to make sure that you have a clear mind with your strategy.

You Will Rush

Something that you can’t do with SEO is rush the strategy. If you do this, it’s unlikely that you’re going to see the results you desire. But, this is exactly what’s going to happen if you’re feeling stressed. You’ll be looking for ways to cut corners and get things done just to tick it off your list. Therefore, know that the best won’t rush their SEO strategy. If you can’t handle it on your own, it’s best to look at outsourcing.

You Never Feel Satisfied

SEO can be a very rewarding task. When you see your business website improving its Google ranking and sales going up, it will be satisfying. However, if you’re constantly stressed and worrying about what’s next, you’ll never get to fully enjoy these milestones. This can mean that you’re not getting the best experience with SEO, which can impact motivation moving forward.

Conclusion

If your SEO agency isn’t delivering results, it can feel like a setback, but it’s important to approach the situation methodically. By assessing your expectations, reviewing the work done, communicating openly, and setting measurable goals, you’ll be in a stronger position to either turn things around or make the decision to move on. Remember, SEO is a long-term investment, and if your agency isn’t performing, taking action now will help you protect your business’s growth.