Using AI + Human Intelligence To Improve Google Ads
There are many benefits of using AI development services to improve Google Ad strength. These days AI is all the rage, and all sorts of tools are emerging that use AI to improve your marketing campaigns. However, a new technique that uses AI + HI (human intelligence) is showing excellent results.
In this blog post, we will show you how to use this hybrid approach of AI and HI to improve your Google Ads headlines and thus increase your ad strength.
So without further ado, let’s get started: ♦
Table of Contents
What Is Google Ad Strength?
Google defines Ad Strength as follows:
Ad Strength is a metric in Google Ads that provides you with feedback to help you focus on providing the right messages to your customers.
Ranging from “Incomplete”, “Poor”, “Average”, and “Good” to “Excellent,” this metric measures the relevance, quality, and diversity of your ad copy. Ad Strength shows you how well an ad creative follows the best practices Google recommends so that your ad performs at its best.
Miriam Domer, Content Marketer at Legal Finders explains
“The overall rating indicates how effective your current responsive search ad is in reaching users searching for your active keywords. Poor ad strength indicates that your ad is ineffective in engaging your targeted users – this can mean irrelevant ad copy, redundant headlines/descriptions, or even more technical aspects such as a missing ad group assignment or final URL.”
What Are The Benefits Of Using AI + HI To Improve Google Ad Strength?
There are many benefits of using AI + HI to improve Google Ad strength. Perhaps the most obvious benefit is that it can help you create better ad copy that resonates with users. By using AI, you can create ads that are more targeted and relevant to your audience, which can lead to higher click-through rates and conversions.
The addition of HI (human intelligence) tells you what users are feeling when they see your ad offers. By getting into the emotions and sentiments of users, you can understand whether the offer is worth clicking on or not.
Gene Fitzgerald, Head of Marketing at Best Osmosis Systems explains
“The AI + HI approach can help you save time and money on ad campaigns. The current method of running A/B tests is long and tedious and can take weeks or months to complete. Some experts even call it “forever testing”. By using this new technique of AI + HI, you can optimize your headlines and other assets within hours.”
How Does AI + HI Help Google Ad Strength?
“To better understand how artificial intelligence (AI) can help improve Google Ad strength, it is first important to understand what AI is and how it works. AI is a process of programming computers to make decisions for themselves. This is done by feeding the computer data and then teaching it to recognize patterns. The more data the computer has, the better it can learn,” elaborates Leo Ye, Co-Founder, and CEO of CUBO.
So how does this relate to Google Ads? Well, Google Ads is a very data-driven platform. Every time someone searches for something on Google, they are providing data that can be used to improve the ads that show up. By using AI to analyze this data, Google can constantly improve the ads shown.
For example, say someone searches for red shoes. Google will then show ads for red shoes. But if the person clicks on an ad for blue shoes instead, Google will take that data and use it to show more ads for blue shoes in the future. This is just one example of how AI can help improve Google Ad strength.
Silvia Hernandez, Founder of Momtivational sums it up
“Overall, AI is a very powerful tool that can be used to improve the performance of ad headlines constantly. Now by combining it with human feedback, it creates a powerful combination that improves performance. The human feedback provides the “qualitative” optimization to the AI’s “quantitative” optimization.“
How To Use AI + HI To Improve Google Ad Strength
There are many ways to use artificial intelligence (AI) + human intelligence (HI) to improve the strength of your Google Ads. Here are some tips to get started: ♦
1. Use an online tool like Google Headline Optimizer
This tool is easy to use and has both the AI + HI built-in. You simply type in your keyword phrase, and it will give you AI-generated headline suggestions. It lets you quickly launch a HI (human intelligence) test where panelists will give you human feedback about your headline. Using this hybrid approach, you can pick which headlines work for your ad campaign.
2. Incorporate human feedback into your ad copy
By understanding what human feedback says, you can glean key insights that would block your users from clicking and engaging. By using this “wisdom of the crowds”, you can quickly improve your ad strength, says Adam Wood, co-founder of RevenueGeeks.
Read More: Will Artificial Intelligence Replace SEO?
3. Deploy the best headlines into your ad campaigns
Once you have figured out which headline resonates best with human users, you can quickly incorporate them into your ad campaigns. Headlines account for 81% of an ads’ performance, so by deploying optimized headlines, you give an instant boost to your ad campaign.
- Bonus Tip
You can use this same technique to understand how users feel about your brand or logo. Asking for human feedback is often used when choosing a brand name or testing your logo for effectiveness.
Conclusion
We hope you can use this new technique to optimize your Google Ad campaigns. By using this low-cost technique, you can get quick results that put your marketing dollars to work.
