Top 7 SEO Trends to Optimize for in 2024

Because Google constantly updates its ranking algorithm to improve the user experience, SEO is one of the most important fields of digital marketing. So, marketers have the chance to evaluate the SEO trends influencing the search engine environment every year. Choosing an inexpensive web hosting provider might seem like a good idea initially, but if it results in slow server response times, it can negatively affect your website’s SEO performance.

Keep reading to know more about the top SEO trends for 2024 and how to optimize your website for Australian cpanel web hosting.

Major SEO trends 2024

1.     Personal Knowledge of the Subject

Showing first-hand experience in your content is the first trend we’ve identified for SEO in 2024.

Google and other search engines strive to make sure that their users have access to the most useful content that will respond to their questions and offer them the solutions they require.

The best way to accomplish this is by presenting visitors with material whose authors have relevant, in-depth experience in the field.

2.     Video Marketing

The role of videos in the marketing industry has increased and you can say that it has an impact on SEO in 2024. The majority of consumers use videos to guide their decision-making.

If you haven’t already, you should incorporate video content into your SEO approach given the increase in video viewing. Google is also rolling out tools to facilitate swift access to information for consumers through videos.

3.     Reinforcing EAT Signal

Experience has been added to Google’s EAT acronym (Expertise, Authority, Trust).  Google is now factoring in the author’s or creator’s expertise when assessing the quality of content.

What does the term ‘experience’ actually mean then? Google needs to know that a content producer has actual, hands-on experience with the subject under discussion.

This implies that more websites need to pay greater attention to not only who writes their material but also what subjects they’re concentrating on.

Google has clearly mentioned the optimal methods for website image optimization; but unfortunately, not many people have given this the attention it deserves.

4.     Image Optimization

Now is the moment to examine your website’s images and determine how they rank on the optimization metre. Your image optimization will be one of the ranking elements to make sure that images can be delivered to people with visual disabilities and impairments in the best possible way. Ensuring accessibility for everyone on the web is our priority.

Google isn’t just pushing for good picture optimization for this reason; in the future, images will be utilised for much more than just visually communicating ideas; they will also be used in a search to purchase, find information, and more.

5.     Automated SEO

As digital marketers continue to make use of enterprise SEO software platforms and solutions, more SEO tasks will be automated in 2024, similar to how AI is being applied to content creation.

For instance:

• Tasks that formerly needed a lot of human spreadsheet effort can be automated with keyword research tools.
• Website updates and technical problems can be automatically detected using solutions for site auditing and monitoring like SearchAtlas and Content King.
• The less SEO-savvy can use website graders to find necessary adjustments and set priorities accordingly.

6.     Revitalizing Image SEO

Images on websites are often underestimated, yet they consistently boost rankings for visual searches.

Also, they can offer chances for us to use alt text as a way to incorporate more keywords and semantically related terms into our content.

To provide their crawlers with a better understanding of the content of photos, Google prefers to have alt text and schema markup. Google also gives preference to webmasters who make their content accessible to a broader audience.  For people with visual impairments or those with connectivity or bandwidth issues, alt text also makes the internet a better place.

7.     The Increase in Highlighted Snippets

We can’t ignore the expansion of featured snippets in search results for our next trend prediction for this year. The serving of featured snippets will continue, and they will probably gain prominence over time.

In case you don’t know about featured snippets, are the boxes of results that frequently appear above the actual search results. These can be in the shape of FAQs, how-to guides, bulleted lists, or just a single sentence.

These shortcuts are excellent for quickly reaching the top of the search engine results pages (SERPs) without extensive content creation. You’re probably qualified for a highlighted snippet if your page provides useful information that people commonly look for.