Top 6 Private Proxy Use Cases
The two most common options for novice users worldwide are Public & Dedicated Private Proxies. Public proxies may be provided at no cost; however, using them frequently leads to abuse and security issues. Therefore, individuals or corporations tend to trust private proxies (whether Residential or Data Centers) regarding professional proxy applications. Residential proxies are typically more expensive because they are obtained through local Internet service providers; hence, most websites would be reluctant to restrict them for fear of losing users. When a Residential proxy is inappropriate, a Data Center proxy might be utilized instead because it is less expensive.
The most popular uses of private proxies across different departments and sectors will be discussed in this article.
- Web Scraping
Web scraping is the automated technique of collecting data from web pages & other internet sources. Most websites restrict the number of requests that can come from a single IP address; however, proxies are the most effective way to get around any IP-based limitations because they substitute your IP with their own. Scrapers can send requests from various IP addresses in several places using proxy servers. Websites cannot identify and stop the scraping activity because all of these requests appear to be from actual visitors.
- SEO Monitoring and Research
Regardless of size, search engine optimization is essential for the majority of modern organizations. Thus, it should come as no surprise that one of the most important reasons to buy proxy subscriptions is for SEO monitoring. Organic traffic and new customers are attracted to a high ranking in search engine results. What’s more, it raises sales and strengthens brand recognition over time. Businesses must monitor competitor websites and frequently examine search engine result pages (SERPs) to preserve this ranking. Thanks to proxy servers, anyone can duplicate searches from multiple locations using different IP addresses. This technique offers insightful data about SEO performance. Businesses may ensure they’re where their customers are by reviewing this data and adjusting their SEO strategy.
- Ad Verification
Another use for proxies is ad verification, which guards your brand by identifying ad fraud and enhancing ad effectiveness. Here, you may be dealing with a bot-generated phony traffic issue. Thus, many advertisements need to be noticed by actual consumers. Another problem is that rivals may also post your advertisements on adult and gaming websites, damaging your company’s reputation. Therefore, proxies are crucial in enhancing ad performance and spotting dishonest marketing practices.
- Social Media Management
Managing several social media accounts can be challenging, including data privacy, account creation, rate limitations, and geographic restrictions. For instance, using the same device to manage several social media accounts for several clients may result in IP tracking and suspension owing to questionable activities. By distributing connection requests across several IP addresses, rotating proxies enable you to assign a distinct IP address to every social media network.
- Pricing Intelligence
The practice of gathering and evaluating pricing information is known as pricing intelligence. Businesses can use dynamic pricing by monitoring rivals’ prices in real-time. Most pre-made web scrapers have proxy service integration built right in to offer some degree of anonymity while scraping the web. Proxies can gather more precise data without being constrained by website restrictions by imitating real users from various locales.
- Reputation Intelligence
When you need to perform a reputation intelligence investigation for your brand, you should buy proxy subscriptions. Certain businesses provide citation detection & review-checking services. These internet inquiries assist you in staying informed and revealing the actual image of how both current and potential customers see your company. You will need to employ trustworthy proxies along the route because such checks necessitate scraping many review aggregators in addition to search engine ranking pages.
Remember that given the number of proxy use cases is increasing over time and represents the current stage of Internet development, certain cases are intended to appear more generic than others.
