Top 10 Marketing Strategies to Use in 2023

The new year brings along new customer expectations. 

A business should unfold these expectations to cater to them. Just as the NewYearNewMe hashtags empower people to reach their expectations; for businesses, the NewYearNewMarketingStrategies hashtag profoundly goes.

Whether you’re a small business just starting or an established one, updating your digital marketing strategy is critical. So, in this we’ve enlisted ten marketing strategies you should use this year. Let’s dive right in! 

1. Explore new channels to reach your audience 

Marketing your service is synonymous with finding new ways to reach your audience.

Analyze what did not work the past year and allocate some budget to testing new platforms this year. For example, you got a good reach on Instagram; however, you still need to learn about the TikTok audience. Research the top mediums businesses use and spend some time devising a marketing strategy on these new platforms. Research the top mediums businesses use and spend some time devising a marketing strategy on these new platforms. You can also take help from dynamic social media plugins like WP Social Ninja and leverage benefits from 29+ social media channels with advanced features.

2. Devise link building strategies 

Links are one of Google’s primary ranking factors. Link building for SaaS companies is especially important to outrank competitors. Below are a few strategies you should try:   

• Find and link websites that have mentioned your brand but didn’t include a link
• Build links via podcasting
• Reach out to websites that have linked your web page and ask them to link an updated or more relevant link 

Most importantly, build relationships with high-authority website owners to build links. 

3. Pick the top solution providers 

Your marketing strategy may be top-notch; however, it won’t garner desired results if you do not work toward making it efficient. 

A lot goes behind a marketing strategy, from automating recurring tasks to data analytics. Here is when you want external IT support. This is especially true for e-commerce stores, given the complexity of the business. Reach out to top ecommerce providers who can help you, from developing a store to providing post-development support. 

After all, development is a crucial prior step to marketing effectively. 

4. Automate your way through 

Automation, when used in the right manner, can help your business flourish. For example, instead of manually sending newsletters at regular intervals, rely on a plugin that automates this process for you. The key is to know which features to automate and which not to. Using automation helps you in, 

• providing better ROI
• reducing staffing costs 
• saving time 
• boosting effectiveness 
• creating more space to be creative

5. Simplify your SEO content 

Users will stay on your web page longer if they find sections with clear headings and content. A clean web page with solid content is not only more accessible for the reader to navigate but also easy for Google to recognize it. 

Keep the following points in mind when writing web content: 

• Ensure the page is easy to navigate
• Keep updating information under each parent category regularly 
• Keep revising the web page’s design 
• Do research on keywords and update the content as and when required

6. Go short and crisp 

Even if your top social media channels are Facebook and Instagram, you should create content with a mindset that your audience has TikTok-like expectations. Instagram’s reel feature allows you to create short and shareable videos. Focus on: 

• Creating short and engaging video content. 
• Keep it authentic 
• Hook visitors in the beginning 
• Be entertaining and educating

7. Lead with a people-first approach 

Google will continue to roll out different algorithms time and again, which may shake up businesses. 

However, one thing that always remains constant is consumers. While SEO is important for google to identify you, don’t underestimate the power of keeping your consumer at the center. Remember, it’s the people you need to please with your services first. Google will automatically recognize your business once that’s done. This is essential, especially after Google’s helpful content update rollout. 

8. Focus on being a niche expert 

Your businesses need to keep changing with Google algorithms. One of the best ways to do so is to focus on being a niche expert. Users search on Google with an intent. There are many websites offering answers to generic queries. So if you intend to leave a dent in the digital world, strive to be a niche expert.  

Below mentioned are a few ways how: 

• Talk about the core offerings of your business. 
• Network with influencers on social media to help you promote your posts. 
• Make the most of internal linking. 
• Hire subject matter experts in your organization to write blogs and optimize your web content. 

9. Mobile optimization is key 

Consumers spend more and more time on their mobile devices. 

As a matter of fact, more than half the annual online website traffic is generated from mobile devices and tablets. As an online business aiming to thrive in fast-paced, socially connected millennials and gen Z audiences, it’s vital for you to consider mobile optimization. Make your business mobile this year. 

10. Keep finding the marketing sweet spot 

You may have a gazillion marketing tactics to attract visitors and market your services. However, it’s all in vain until you’re in the sweet spot where things start to take off. Finding that sweet spot is a continuous process since marketing mediums and all marketing touchpoints need to work together to generate results. 

Finding that sweet spot includes studying your competitors and constantly figuring out new ways to market your services while staying on the audiences’ radar.

Create your own successful digital marketing strategies 

While the article enlists ten digital marketing strategies, it’s time for you to wear the experimentation cap and get creative. Use the strategies mentioned in this article and see what works best for your business. 

Get on the digital marketing bandwagon and let your conversions speak for your business this year! 

Author Bio: 

Parita Pandya is an Engineer turned Writer. She usually finds herself writing for businesses.  When she is not writing, she is either strumming her guitar or penning her thoughts down on paritapandya.com.