Tips To Secure Your Business Instagram Account
A robust social media presence is essential for all businesses looking to maximize visibility, outreach, and engagement. You must cover popular platforms to reach your target audiences. Instagram is among the best ones when it comes to enhancing your brand’s outreach. It has a massive fan following spanning diverse domains, so most brands integrate it into their social branding strategy.
Creating an Instagram account is a breeze, and you can grow your following and engage with them without much effort. However, security is a top concern for business users because hackers are at large. They may infiltrate your account and use it to promote other products. But being alert and proactive can help you keep such attacks at bay.
Let us share a few actionable tips to secure your business Instagram account.
Get a strong password
A strong password can provide effective protection from hackers. You cannot expect your system to be safe if you use an easily discernible username and password for your Instagram account. A cybercriminal will need only a few combinations to break into your account and use it for the wrong purposes. While you cannot be sure about setting a hack-proof password, a strong one with different characters, alphabets, and numbers puts you in a good place. Alternatively, you can use a password manager to create a robust password and secure it with encryption.
Never share passwords
Besides setting a strong password for your Instagram Business account, you must avoid sharing it with random users. Although you may have to share it with a few people in your marketing team, ensure they are trustworthy. After all, you are responsible for where your password goes and that it does not fall into the wrong hands. Avoid writing it down or saving it in unprotected document files. If multiple people access the account to post content, be careful with access control.
Avoid disclosing personal details
Like everything else, your Instagram Business account should not be the same as your personal account. Bringing the two together can jeopardize your privacy, so you must draw a line to separate the two. It may get tricky if you are a lifestyle blogger as your business relates to your personal life. But you can stay safe by keeping your personal details under wraps. For example, avoid sharing your personal phone number and email, and use corporate details instead. If someone manages to hack your account, they will not get your sensitive data.
Hire a hacker
Surprisingly, hiring a hacker can help you add an extra layer of security to your Instagram account, but the professional should be an ethical one. You can hire a hacker to test your system and detect the smallest vulnerabilities in it. Since ethical hackers think like real ones, they can find flaws you may never imagine or notice. You can also rely on their recommendations to enhance your account’s security by implementing better safety measures for it.
Do not overlook security warnings
Another surefire tip to secure your business account is to watch the messages you receive. You may get security warnings on the email ID linked to Instagram. Warning messages may relate to someone trying to access your account illegally. Likewise, they may ask you to change your password due to a potential security breach. Overlooking them is not a choice because you may compromise security by not acting fast. Also, be aware of phishing scams and double-check the sender’s address before following an email.
Pay attention to linked accounts
Instagram Business accounts do not work alone because they link with email and Facebook. If you log in using these additional ones, follow the security basics for each of them. For example, check the password strength, enable two-factor authentication, and be conscious about sharing details. Remember that social media security should be holistic because accounts always link with each other. Anyone trying to access them may get in through an unexpected route, so you must seal all the openings.
An Instagram account can set up your brand for success by extending its reach and following. Not having a presence on this platform means missing out on sales and branding opportunities. But setting up your presence is only half the work. You cannot go slack with its safety because it is a part of your online identity. Securing it is easier than you imagine, provided you are watchful and proactive. Follow this simple checklist to cover both fronts and win the social media marketing game with an impressive and robust Instagram presence.
