The Average Cost of Hiring an SEO Agency Explained
So you’ve built a website and are excited to share your product or service with the world, but there’s just one problem—your store is in the middle of nowhere. That’s exactly what having a website without proper SEO is like.
You could have the most fantastic site, but what’s the point if no one can find it? That’s where an SEO agency comes into play, helping your website get the attention it deserves.
But before you dive in, it’s crucial to understand the costs involved. In this article, we’ll break down the average expenses of hiring an SEO agency so you can make an informed decision for your business.
How Much Does it Cost to Hire an SEO Agency in 2023?
Ongoing Monthly SEO
When you’re looking for steady work on your website’s SEO, the ongoing monthly package is often the go-to choice. These usually include regular check-ups on your website, keyword tracking, and even updating old content to keep it fresh.
The prices range between $1,500 to $5,000 a month. The actual cost depends on how many pages your website has and the required work.
But before committing to an ongoing package, check AgencyReviews.io to assess the credibility of the SEO agency you’re considering.
One-time SEO Project
If you have a specific goal in mind, like launching a new product or targeting a new market, a one-time SEO project might be best. You’ll pay a lump sum for a set list of services.
This could include things like a full website audit, keyword research, and setting up new landing pages. The cost can range from $5,000 to $30,000. Smaller projects like auditing your website or optimizing media costs less, while tasks like revamping your whole website cost more.
Hourly SEO Consulting
Sometimes, you need expert advice without committing to a full project. In such cases, hourly consulting can be a good option.
SEO experts will charge between $100 to $300 per hour to give you advice on your website, analyze data, or help resolve specific issues. This can be a good way to get targeted help without spending a lot.
SEO Copywriting
Good content is key to SEO success. You can hire an SEO copywriter if writing isn’t your strong suit.
The cost is usually based on the number of words, ranging from 10 to 50 cents per word. So, if you need a 1,000-word article, you could pay anywhere from $100 to $500, depending on the quality you’re looking for.
Link Profile Audit
Checking the quality of the links that point to your website is a critical part of SEO, and that’s where a link profile audit comes in. During this audit, the SEO agency looks at all the websites that link to yours to ensure they’re high-quality and relevant. Bad or spammy links can hurt your site’s reputation, so you want to get rid of them.
The cost for this service varies widely, from $500 to $7,500 per audit, based on how many links you have and how detailed the audit needs to be.
SEO Content Audit
Finally, an SEO content audit looks at the content you already have on your site to see how it can be improved.
The auditor will check how well your keywords are performing and whether your content is organized in a way that’s easy for both people and search engines to understand.
The cost is similar to a link profile audit, ranging from $500 to $7,500.
Factors Influencing the Cost of SEO
Number of Pages on Your Website
If your website has more pages, it will take more time and effort to optimize each one. SEO agencies often charge more for websites with lots of pages because there’s simply more work to do.
From keyword optimization to ensuring each page loads fast, each additional page increases the required work.
The Number of Services You Need
The overall cost of SEO can vary greatly depending on how many services you choose to employ. Some businesses might opt for a more streamlined approach, focusing only on a few key areas like keyword optimization and link building.
Others may go for a full suite of services, including content creation, social media integration, and advanced analytics. The more services you choose, the higher the total cost will be.
Industry Competition
The field you’re in can also affect the cost. If you’re in a highly competitive industry where lots of businesses are fighting for the top spot on Google, you might end up paying more.
This is because it takes more work to outrank competitors, and you’ll often need more advanced SEO strategies.
Your Current SEO Health
If you’ve already put some work into your website’s SEO, that could save you money.
For example, if your website is well-designed, loads quickly, and already ranks decently for some of your target keywords, an SEO agency might charge you less. This is because they won’t have to start from square one.
Key Takeaways:
Working with an SEO agency can be a game-changer for your business, helping you rank higher in search results and reach a larger audience. However, the cost of hiring an SEO agency isn’t one-size-fits-all; it’s influenced by various factors such as the number of pages on your website, competition in your industry, the number of services you need, etc.
Here’s a quick rundown of the different types of SEO services and their respective cost ranges:
- Ongoing Monthly SEO: Cost ranges from $1,500 to $5,000 per month; best for consistent, long-term SEO management.
- One-time SEO Project: Cost varies from $5,000 to $30,000 per project; ideal for specific goals.
- Fixed Contract: Prices can range from $1,500 to $25,000; a set price for a predetermined amount of work.
- Hourly SEO Consulting: Charges between $100 to $300 per hour; great for specialized advice without a long-term commitment.
- SEO Copywriting: Costs between $0.10 to $0.50 per word; essential for creating high-quality, SEO-friendly content.
- Link Profile Audit: Cost can be between $500 to $7,500 per audit; crucial for evaluating the quality of inbound links.
- SEO Content Audit: Ranges from $500 to $7,500 per audit; important for optimizing existing content and keywords on your site.
