Spike SaaS Product Sales: 9 Digital Marketing Ideas

In the present hyper-competitive landscape, employing effective digital marketing strategies to boost SaaS product sales is a must. 

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Homework Before Employing Marketing Strategies:

• Frame the goals you want to achieve and make a roadmap. Identify if you want to increase followers online, increase the number of free trials, see a spike in conversions and so on.
• Understand and identify your target audience and its size to know the age group you are catering to. Understand their habits, sector and challenges.
• Come up with ways to provide value as this is an intangible product that may or may not work out for them. Therefore, stay ready to give free services for a limited period of time.
• Recognise the inbound marketing channels to know where your potential customers are spending time online so that you can catch them there.
• Be aware of the methods adopted by your competitors so that you can do something different. 

9 Marketing Strategies To Drive Up SaaS Product Sales

The following 9 strategies will enable you to maximize your online presence and have sustainable business growth.

1. Indulge in Content Marketing: 

Video content is preferred over written content especially when it comes to using a product. Therefore, for better digital sales growth, select the best video editing software and channel for your product.

In either case, increase product sales, make sure that you focus more on the features of the product and less on the outcomes. 

2. Offer Free SaaS Trials: 

There is no cost involved when it comes to running free trials. As opposed to physical products that have shipping and returning costs, a SaaS trial is free and try your customer support system. 

Here are a few do’s and don’ts to boost SaaS revenue through digital marketing.

• Make sure your trial is easily accessible. Asking to make accounts and setting passwords leads to unnecessary delays.
• In case you do want payment, opt for a method that allows the potential customer to pay later like an ACH.
• Offer lucrative deals and discounts to convert trials. Reminder emails and regular notifications are also pretty effective.

3. Opt For a Pay-Per-Click Campaign: 

When it comes to SEO strategies, focusing on attaining top rankings for the most successful keywords or phrases is a must. However, if your SEO strategies are not creating enough organic traffic and leads, a PPC campaign is a must. 

Here are 3 ways for growing SaaS product sales using digital marketing approaches such as this:

• Invest in paid media strategies to reach your target audience.
• Accelerate and streamline your marketing scalability.
• A greater return on investment (ROI) is guaranteed through paid media channels.

4. Select The Right Review Sight: 

Review sites enable a person to connect with potential customers to showcase their quality. A review site gives clear and detailed information about a product and a reality check to the service provider.

Another alternative to a review site is reaching out to their editorial team with your specifics and value propositions. However, make sure the content is premium because people search for a product online before entering the market and making the purchase.

5. Create a Seamless Sign-Up Flow: 

An easy sign-up is a must to attract consumers and for conversions. Therefore, make sure the user interface is clear and easy, there is a clear call-to-action and there is a guarantee for money return. 

Hassle-free processes will ensure maximum customer satisfaction as well as retention. Therefore, do not undermine the importance.

6. Exploit Social Media: 

Social media is a powerful marketing tool. Brands can easily reach their target audience, boost loyalty and consequently increase their sales. This seemingly easy digital marketing hack needs to be studied well to drive up sales as it is the best way to hook the target audience.

Identifying an appropriate platform, posting engaging content, signing up for social media ads and hiring influencers are the best ways to enhance your presence on social media platforms.

7. E-mail Marketing Strategies: 

Personalized emails and messages work wonders when sent regularly. This enables a company or any service provider to make it build long-term relationships with customers. 

However, remember to keep emails precise, and include infographics, an eye-catching subject line and personalized messages along with a CTA for maximum results. This is one of the best ways of SaaS product sales acceleration through targeted digital tactics.

8. Go For Account-Based Marketing: 

Sending customized messages to prospective clients is the best way to capture attention. To begin Account-Based Marketing (ABM), identify your target audience and understand the customer profile in terms of sector and size. 

Once you have thoroughly researched your client, send them personalized messages briefly describing the relevance of your product. Then adopt the multi-channel approach to reach and convince them. Emails and online ads are the best digital sales growth tools.

9. Increase SaaS Subscription Prices: 

Hiking the price of your SaaS platform may seem counterintuitive, however, it is one of the best strategies. By charging more for your services, you will be attracting a higher-quality customer base and lower the number of sales needed to meet goals. 

This will alleviate the pressure of operating on slim margins leading to fostering long-term sustainability and growth. Remember that this is one of the most underestimated digital marketing hacks, therefore, do not forget to exploit it.

Conclusion

By adopting the above-mentioned 9 SaaS marketing hacks for your SaaS product, you can vouch for sustainable growth. From adopting basic mailing strategies, and selecting an appropriate review site to signing up influencers based on their followers and offering free trials, long-term success can be achieved in a few steps. However, staying updated and having proper knowledge of tools like Google Analytics that help one to study digital marketing analysis is a must to reserve a place for yourself in a cluttered market.