Six Reasons to Consider WordPress for Website Development
Today, there is no denying that the digital world is rapidly evolving. If you’re running a business or about to start one, you must have a website. Even though most companies believe that having a website is crucial, most forget that it must be inviting, engaging, easy to navigate, and responsive.
To be heard, brands must focus on building a strong online presence, which is what a website does. It is the window to the business, giving customers a peek into what is being sold. In the 21st century, a website that speaks to the audience is key if a company wants to stand out among competitors.
This is even more crucial since almost every business has gone online. As per a report published in Dot Com Info way, e-commerce activities increased to 21.3% last year. This indicates that unlike in the past, today, customers prefer buying online.
As per Net craft’s stats, there are currently 876 million active websites in the U.S. alone, with numbers only increasing. Take the state of Denver as an example. Growjo claims Denver is home to some of the fastest-growing businesses in the U.S. Some companies generated revenues north of $39 million.
Colorado is also number 6, with the highest growth of startups per capita. With the number of businesses growing, you can be left behind if you don’t have an appealing website. So what do you do? You choose the most popular platform for developing your website and hire a professional to design it.
It’s easy to find a website developer in Denver. Look for a Denver WordPress maintenance and repair expert online to get started.
Reasons to Consider WordPress for Website Development
With that said, you must think about what is so special about WordPress. Keep reading to know why it’s considered the best for website development.
1.  It is Open Source
As per reports, WordPress powers around 43% of all websites, and the number is growing rapidly. Part of the reason is source code is accessible to millions. As a result, website developers create various tools and extensions and even go as far as tweaking the platform to make it function the way they want to.
Being open-source means website developers can use various techniques to modify it. Moreover, adding more features or fixing bugs can improve the platform’s functionality. WordPress is also popular among web developers because it improves their career prospects, from creating an impressive portfolio to getting praise from the tech world.
Moreover, two things make WordPress stand out among its rivals, Shopify and Magneto. First, WordPress is free to install, a feature you won’t find many platforms offering; and second, it is way more customizable than its counterparts.
2.  Customization is a Piece of cake
Despite holding the reputation of being the most flexible and powerful platform, WordPress is easy to learn and navigate. In other words, it is a piece of cake, especially for beginners.
The reason WordPress is easy to navigate is due to the user-friendly dashboard. The menu on the sidebar allows users to create a blog post or install plugins or themes. Although, as a beginner, you must familiarize yourself with it to get the best out of it.
If you are still unsure about a few things, the best way to use WordPress is to find some tips online or hire an expert to do what you want. Since it is so popular, many support groups and websites exist. But, as mentioned, consider hiring an expert to get the best out of it. Experienced developers can customize a ready-made WordPress theme or create a unique website that fully matches your vision by converting your design in PSD to WordPress.
3.  It’s Fast
As a business owner, running your website and providing a smooth user experience, ensuring that the website is reliable and fast, must be your top priority. Did you know a website’s bounce rate reaches 32% when a page’s load time is between one to three seconds?
Due to its lightweight infrastructure, you can easily install themes and plugins without risking website loading times. But there is a limit to it. You might still need additional optimization protocols to help your website load quicker, especially if you have lots of content, images, and videos.
4.  It is SEO friendly
Another reason why website developers prefer using WordPress over other software is it helps attract organic traffic. Search engine optimization is critical to maintaining traffic and attracting visitors if you want to keep your business afloat.
That said, WordPress is a platform built keeping in mind the search engine traffic that functions well with search engines and tools. As a result, a search engine like Google brings your website’s content into the spotlight, ranking it on top search result pages.
Despite being SEO-friendly, it is recommended that additional plugins are used to make SEO efforts more fruitful. The popularly known SEO plugin is the All in One SEO, used by over 3 million websites.
5.  It is Ideal for e-commerce
Today, WordPress might be known primarily as a blogging platform, but it has other functions, too. WordPress is practically used to build all types of websites, including e-commerce. This advantage is fundamental for business owners, and they are unlikely to consider alternatives to WordPress, opting to use it directly instead.
With the right themes and plugins, you can start an online store without much hassle. Consider using Woo Commerce which is the most common e-commerce WordPress plugin.
Woo Commerce has everything you need to set up and run your online store, from various shipping options to payment methods. Also, consider using a good hosting service to make the experience snappier for your customers.
6.  It is Customizable
WordPress attracts thousands of developers due to its customizable features. There are thousands of different plugins help improve the website’s performance and functionality.
In addition to plugins, WordPress offers a wide range of themes to upgrade the website’s appearance to make it more appealing to visitors. Free options are relatively convenient for first-time users and small businesses with few visitors.
Astra is the most recommended theme, as it has helped create several professional-looking websites for all users.
Conclusion:
Without a doubt, WordPress is here to stay, helping millions of users around the globe develop professional websites with ease. It is the go-to for every website developer for being SEO-friendly, fast, customizable, and easy to learn.
As a business owner, if you still haven’t used WordPress to leverage your business, you are losing customers and your market position.
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