SEO for E-commerce: Don’t Get Left Behind in the Search Results

Having an online or e-commerce store is not just enough to grow revenue, you need to get more sales or traffic to your site. For that, it is mandatory that your website rank in search engines. This is where you need the help of SEO for e-commerce!

By implementing the best e-commerce SEO strategies, your website will get optimized for search engines and get more traffic than earlier. What makes this different from other professional SEO practices is that it solely focuses on optimizing the product and category pages of your e-commerce site for better performance.

So, if you are expecting the highest ROI within a limited budget, then relying on SEO for e-commerce would probably be the best option!

Let’s check out some of the best SEO practices for e-commerce websites that will help your website gain more visibility and higher rankings on search engines.

9 Top E-commerce SEO Strategies to Gain Better Visibility in SERPs

Though e-commerce SEO services primarily require effort upfront, yet in the long run they can practically help you make more sales with no such recurring expense.

So, if you are expecting to get more conversions from your e-commerce site, then before that you should get more people to your site. Have a look at some of the best SEO strategies for your e-commerce site that can help you get assured online success.

1. Conduct Keyword Research Considering the Intent of the Buyers

You need to conduct thorough keyword research and narrow down your choices of keywords for your website content. This keyword selection should not only depend upon the most popular keywords that are ranking in your industry but it also depends upon the buyer’s intent.

By buyer’s intent, we mean to say, the intention of the buyers behind a search query. You can easily identify them by looking at the user’s queries on different search engines. You can discover the specific terms and phrases that people type into Google while searching online.

2. Incorporate Long-Tail Keywords

Unlike primary and secondary keywords, a long-tail keyword usually has a low search volume. However, they are very much related to your business and prove effective in improving the search engine rankings of your e-commerce web page.

Often these keywords match better with what the web visitors typically type while searching online. In fact, these long-tail keywords signify the customer’s intentions in a better way by providing more information.

By using these long-tail keywords, your website might gain a valuable source of traffic. It also helps in gaining quick wins within a specified budget, ranking new sites in an easier way, and increasing conversion rates.

Thus, incorporating long-tail keywords seems to be one of the proven strategies while conducting SEO for e-commerce websites.

3. Optimize the Product Pages of your Website

For any e-commerce website, product pages matter the most. Therefore, conducting SEO for e-commerce websites includes optimization of the product pages of your website. You can do so by implementing several on-page optimization techniques.

Here are some tips to optimize your product pages:

• Add high-quality product images that are unique
• Ensure to include your main keyword in the description
• Don’t forget to add CTAs to it
• Ensure to write keyword-rich descriptions
• With images, include captions with proper ALT tags
• Use of proper keywords in the file names
• Choose proper images in appropriate sizes that seem suitable to your products.

Apart from these crucial tips, you can also add some reviews for your products. This will help in building trust with your customers by helping them decide whether they should buy this product from your e-commerce store or not.

4. Make your Website User-Friendly

Want to get enough visitors to any e-commerce website? Then your website must possess a good user experience. If your website does not have an impressive design, then visitors will not feel interested in visiting your site.

So, focus on making your website much more appealing to users. You can do so by providing your website a pleasing design, which in turn also enhances your website’s user experience.

Moreover, you should ensure that your website is intuitive to use. This will help shoppers navigate through your site seamlessly to find what exactly they are looking for in an easy way.

Looking for ways to improve your e-commerce site’s user experience? Keep in check these factors:

Ensure that your website is mobile-friendly, includes CTAs, loads quickly and uses consistent styling. Also, make sure that your e-commerce website is easily accessible to users and clutter-free. This encourages users to get a complete view of the content without any interference from any ads.

In case, you have not gained expertise in dealing with the technicalities of making your website user-friendly, you can approach a reputed e-commerce SEO agency.

They have professionals who will implement exclusive e-commerce SEO strategies to optimize your website.

5. Create a Simple URL Structure

Another important SEO strategy for e-commerce website that you can easily use is creating a simplified URL structure. Your website’s URL should be short and easily understandable and must also include keywords.

A simple and easy-to-read URL assists search engines in knowing the exact content of your page. Usually, search engines scan these URLs and their information, based on which they decide on which position their web page should rank in SERPs.

You can also use breadcrumbs for helping your website visitors with easy and seamless navigation through the website. Remember not to include any “stop words” in your website’s URL. So, abstain from using words like “of”, “the”, “and” and “a”.

Using these words in your URL might lower your SEO rankings and decrease the readability of the content.

6. Incorporate Schema Markups for a Better Understanding

Using relevant and engaging schema markups can improve your SEO for e-commerce websites. These are basically HTML tags that offer some additional information about what is written on your webpage.

Incorporating schema markups often results in producing rich snippets. Search engines use them to show more information about some specific products in search results. It also helps users in finding out what exactly they are looking for.

Thus, while conducting SEO for e-commerce website, basically these types of schemas are used. It includes- product schema, product availability schema, review schema, video schema and price schema.

7. Avoid Duplicate Contents

Don’t fall into the trap of publishing duplicate or false images and descriptions of the products on your website. This might greatly impact your website’s SEO rankings. So, ensure to add only relevant and unique product descriptions and images on every page of your e-commerce site.

In case you have purchased your e-commerce site from a third-party seller, then you should analyze the contents of your site to find the existence of any duplicate content and remove or redirect them.

However, if you have an old shopping site and you want to reduce the amount of duplicate content in it, then you can do so by using different product images, adding unique keywords on other pages, adding a suffix to the URL of your site or by using a sitewide 301 redirection.

8. Building Backlinks for E-commerce Website

Building high-quality backlinks from authoritative websites is one of the best SEO for e-commerce activities to perform. It helps your site get ranked for some specific keywords and helps in gaining credibility from search engines.

So, you need to focus on creating quality backlinks. You can do so by writing quality guest posts, issuing press releases, and sharing content on social media. You can even create and share some infographics online and publish case studies or white papers.

However, it is strictly recommended to avoid buying links as this might violate Google’s guidelines. Paid links might also be responsible for creating a negative impact on your website’s reputation, and it might lead to lower rankings.

9. Optimize the Web Page’s Loading Speed

Page speed is undeniably a consequential ranking factor, even in the case of e-commerce websites. While shopping, customers always remain excited. So, if they have to wait for too long for the site to load, they will simply move on to another shopping site without waiting further.

So, ensure that your e-commerce page loads in about 2 seconds. This is probably the ideal page speed loading time. You can check the page speed of your web page using tools like PageSpeed Insights or Cloudflare.

In case you discover that your web page is taking much time to load, consider speeding up its loading time. You can do so using various tactics like optimizing images, compressing files, using fewer social media widgets, and limiting redirects and HTTP requests.

Along with this, you can also consider upgrading your web hosting packages or changing to a better web host.

Wrapping Up

There are countless ways to get traffic to your site, starting from promoting on social media to switching to paid ads. But amongst all, the most reliable and budget-friendly option will be to go for SEO for e-commerce websites. These SEO tactics are relatively easier to implement but take a longer time to show results.

So, if you want to garner significant traffic to your site, then you cannot miss to implement e-commerce SEO strategies. This will not just help in receiving the number of visitors that you expect and transforming your business.

Hope that if you follow the tips discussed here, then your e-commerce site will rank much better in the search engines. It will help you generate more prospects for your e-commerce site.