How To Use Google To Grow Your Company

Among Google’s various services for SMEs is Google Business Profile, which raises the company’s profile in the eyes of potential customers, and Google Ads, which drives more visitors to the company’s website and creates more leads. Meanwhile, Google Analytics is a free service that provides comprehensive information on website traffic, allowing you to better understand what users are interested in and how to provide it. Furthermore, Google Workspace is a collection of collaborative apps and services that can be used from any online browser.

Small company owners that are interested in making the most of Google’s free marketing and productivity tools will find this article useful. Read on to learn more!

Grow Your Company With Google

As a small business owner, you can use Google to gain an edge in the marketplace and connect with potential clients.

Google’s suite of products, which includes email, calendars, documents, and even maps and business profiles, is a powerful tool for any company looking to expand its reach online. Get Your Business Online (GYBO) is Google’s hub for information on how to make the most of the company’s various offerings in this area.

To ensure that local companies have the best chance of being found by customers online, Google has formed partnerships with thousands of communities and local organizations. Free custom websites, a manual for setting up a Google Business Profile, diagnostic tools for gauging the effectiveness of your website, training courses, and business workshops are just some of the resources available.

Learn more about the benefits to your company and how to implement these solutions below.

1. Insights for Enterprises on Google

If you own a small company, chances are good that a potential consumer will learn about you and your products or services using an online search engine. With Google Business Profile (formerly Google My Business), they’ll have 2. something to look for.

2. Google’s Business Profile: What Is It?

Creating a Google Business Profile verifies your company’s existence to Google, elevating your profile in search and map results for customers looking for your goods or services in your area.

It also lets clients review your firm on Google, which can boost your reputation and bring in new customers.

3. The Value And Benefits Of Using Google Business Profile

A Google Business Profile used to be a significant competitive advantage for businesses. Today, if you don’t have a website, you’re at a severe disadvantage because you can’t inform potential clients about your business, its location, hours of operation, customer reviews, and more. You’ll need a Google Business Profile, which you can get by either creating one or claiming an existing one, to use this service.

Customers can be kept interested in your business and drawn in with Google Business Profile updates, event announcements, and promotional discounts and deals. With your Google My Business profile, you can keep your connections informed by posting status updates, images, videos, and links. Your profile also gives you access to reviews and questions from customers, to which you can respond.

In the wake of the coronavirus pandemic, Google made improvements to its company profiles to allow organizations to inform customers of any pandemic-related adjustments they had made, such as adjusting their hours or offering only curbside pickup or takeout for restaurants.

4. Maps & Search by Google

Having a Google My Business page will boost your company’s visibility in Google search results and on Google Maps.

Customers may quickly and easily see your store’s location, hours, and contact details via any device with an internet connection.

5. Google Business Profile

Follow these instructions to start sharing on Google right away:

• Investigate your firm by Googling its name.
• Just click “Add update” next to your logo where it says “Your business on Google.“
• Fill out the update form and include a picture and/or a button.

You can make your images, videos, GIFs, and event announcements available to everyone who does a search for you or your company. It takes very little time to set up.

6. Google Local

Local advertising on Google, also known as Google Guaranteed, will help your business get seen by individuals in your area who are looking for the products and services you provide. Google Local is fantastic for lead creation since, unlike Google Ads, you only pay when a customer contacts your business via the ad.

A Google Guaranteed badge can be earned by businesses providing home services by completing the necessary documents. Users will see the emblem and know that Google trusts and supports your company and its offerings. Google Screened is a badge that may be earned by professionals like lawyers and consultants to demonstrate that Google has checked out their credentials and recommends them.

7. Setting Up Your Google Advertising

Setting up an advertising budget and specifying the desired weekly volume of leads are the first steps in using this service. Simple advertising like this just lists the firm name, the average star rating from Google reviews, and a few more words. Your ad, along with two or three competitors, will appear at the top of Google search results based on your budget.

Customers can get in touch with you by clicking on the ad and thereafter sending a direct message or by dialing the number provided. You need to make sure a real person, not a voicemail, answers the phone when calls come in from Google ads. Google will lower the frequency of your ad display if calls are not answered by a human. Having a high number of positive Google reviews will also boost the visibility of your ads. Quite a few local businesses rely heavily on Google Local as their primary lead generator.

Need to get your name out to more people? Google Ads is a great option if you have a one-of-a-kind product or service and want to target your ads to certain keywords, or if you sell to clients beyond your immediate area. Google Ads is a simple, cost-per-click (CPC) advertising platform that allows small businesses to take advantage of Google’s extensive user base.

How Much Should You Pay?

With a cost-per-click (CPC) approach, you only have to pay when actual users interact with your adverts. Set a daily budget for each advertising campaign and alter it as needed. As an illustration, a daily budget of $10 would allow for a maximum CPC of $0.50 and roughly 20 clicks.

Using Google Ads, you may make ads that will show up in Google’s search results (on desktop and mobile) and on other relevant sites. If you run an ice cream parlor in Los Angeles, for instance, your ad would show up in results for “ice cream,” “dessert,” and other keywords you choose when someone searches for a parlor in the area.

Altering and releasing adverts locally, nationally, or internationally is a breeze. To make sure that your advertising campaigns are successful, Google Ads provides in-depth monitoring and analytics tools for tracking how well your ads are performing.