How to Stay Safe When Buying Backlinks?

There’s no denying that backlinks are still a crucial part of SEO. They’re necessary if you’re going to attempt to surpass your competitors. There’s always competition to reach the top of your niche or industry, and backlinks as part of your SEO strategy can help you do that.

You can hunt for and hire the best backlink service, but you may also want to know how to develop a backlink strategy you can implement on your own. In the following article, we’ll talk about how you can stay safe when buying backlinks.

What Exactly Are Backlinks?

The term “backlinks” refers to incoming hyperlinks. This particular kind takes you from one web page to another website if you click on it.

The reason why backlinks matter is that they are one of the established factors that help your website’s search engine optimization. When Google web crawlers scrutinize your site’s content, they will judge both the quality and the quantity of your backlinks. If you have backlinks from other reputable websites, that is regarded as a vote of confidence from those sites.

Framed in that context, it’s easy to see why a few strategic backlinks can help your overall online marketing strategy.

What Does “Staying Safe” Mean in This Context?

As for staying safe with your backlinks, what that means in this context is that you’re only linking to sites that have given you explicit permission to do so. Of course, one way you can do this is to buy backlinks. There’s nothing wrong with doing so, provided you have the money in your marketing budget.

The main way to stay safe with backlinks to your site these days is to ensure the link appears on a reputable website. In other words, if you bought a backlink, and it originates from a site that’s spammy or has a bad online reputation, that’s not a valuable link. It can actually hurt your website’s page ranking more than it might help it.

How Can You Make Sure You’re Only Getting Backlinks from Reputable Sites?

The easiest way you can determine whether you’re getting a backlink from a reputable entity, particularly if you’re paying for the link, is to check the site’s domain authority. There are several free domain authority checkers you can find online, and they are easy to learn how to use.

Usually, the domain authority is listed from 0-100. The best domain authority sites are generally big conglomerates that have existed for a long time. Often, you’ll want a domain authority of 70 or more for a site if you’re going to be paying for a backlink to it. Anything less than that, and it won’t be as valuable.

The other thing you can do is the eye test. Simply visit any site before you pay for a link to it. If the site looks reputable and is easy to navigate, you can pay for the link with more confidence. If it seems low quality, you’d probably do better saving your money.