How To Level Up Your Blogs With Google Core Updates

Google changes come and go, and occasionally websites suffer as a result. 

One such change is the core update, often more important than the typical daily modifications Google makes to its search algorithm and significantly impacts a larger percentage of websites. 

A page that has broken webmaster standards or been exposed to an algorithmic or human action can perform worse in a core upgrade. 

Understanding what went wrong and how to fix it with new Google core updates is critical to saving your blogs and websites from suffering.

In this article, we shall help you with some tips that will help you stay steady with every Google update.

Understanding A Google Core Update

It is hard to “correct” a fundamental update because Google’s search algorithms constantly change. 

However, if the competition is the least flaw-ridden, they will be given higher rankings in the search results than the opposition. 

How a core update operates is comparable to how a list of the top 100 films of 2015 is updated. 

Google’s Core Algorithm Updates are designed to enhance its ability to evaluate content quality. 

Google occasionally makes significant modifications to them, like the March 2023 core update, released on March 15 of that year. 

The most significant information in this article relates to Google’s Core Algorithm Improvements, which enhance Google’s overall ability to evaluate content quality.

SEO Tips To Manage Google Core Updates

It takes commitment to follow SEO practices to improve your website’s ranking on Google. 

You need to do better than average in order to succeed. You can find low-hanging fruit, but you must be above average to succeed.

Here are some of the best tips that can help you keep your blogs and websites steady in any situation—

1. Content Audit

The quality of content makes a site stand out from the rest for a particular keyword.

Content audits help determine what content is working and what is not. So you can make informed decisions about where to focus your efforts.

It also ensures that the content remains relevant and fresh. This is important to keep your audience engaged.

You should take all the blog posts on your site and analyze them to understand what is worth keeping and what is not.

It is important to write and update an article as often as possible. 

Following this process, you can analyze your blog content, find out what’s holding you back, what you should cut out, and know where to focus your efforts.

This helps us understand the changes Google has made and how we can improve your site’s ranking.

Additionally, consider getting professional help from a Google SEO expert to understand algorithm updates better and optimize your website accordingly. 

2. Competitor Analysis

Google does not rank websites by objective values but rather by comparing them to each other.

You haven’t done anything wrong, per se. Your website is growing slower than your competitors.

Look for ways to improve your content by making it clearer, adding value, and improving the user experience to outperform those who are topping today.

Your goal is to analyze the blogs of your top competitors, understand where they are doing better than yours and where they are not, and figure out how you can improve to beat them.

If your competitor is still outpacing you, it could be backlinks or other structural or website elements holding you back. Once you have identified areas where your competitors excel, you can start improving those aspects of your website to improve your ranking and gain a competitive edge in the market.

Monitoring and analyzing your competitors’ strategies regularly is important to stay ahead. 

3. SEO Siloing

SEO siloing is a technique invented in 2000 that groups similar content based on how users search.

Relevance helps search engines understand which website is best for their search queries.

SEO silos also help with website navigation, making it easier for search engines and website visitors to find your content.

The following diagram shows how topic categories are grouped for a power tools website that sells cordless power tools, power tools, and gas power tools.

In this example, the website has a main theme (Power Tools) and is supported by three main categories:

Search engines can use it to judge relevancy. His website will benefit from a higher keyword ranking as a result.

Also, Google believes this is a good strategy. Website navigation is key to helping visitors quickly find the content they need. It also helps search engines understand what content webmasters consider important. 

4. Internal Linking

Your internal linking strategy impacts your SEO and can:

Help other users find content on your site.

Help search engines discover more pages on your site.

Linking from your blog is obvious, but remember that when adding pages to your site, you should consider every page part of your linking strategy.

Check your website’s link structure and look for broken links, unimportant links, pages with no links, nofollow issues, etc.

Set the click depth to make your site’s pages easily accessible (usually, it takes about 3 clicks to get from the home page to the important pages). Only link to important pages on your homepage (usually the main landing page of your silo).

Use anchor text strategically when linking to other pages on your site. We usually use the main keyword/topic of the target page as the anchor text. 

5. Stay Aware!

Staying up to date with these updates can help website owners and SEO professionals adjust their strategies accordingly to maintain or improve their search engine rankings.

It is also important to regularly monitor website traffic and search engine performance to identify potential adverse effects of algorithm updates.

For example, Content farms, duplicate content, and poorly researched articles are all penalized by Google Panda and Penguin. 

While Google Medic concentrates on search intent, YMYL Update focuses on sensitive content. 

Google Panda penalises content farms, duplicate material, and poorly researched articles, whereas Google Penguin penalises low-quality websites and is focused on discovering manipulative links and spammy keyword strategies.

These are a few awareness that should be present among SEO experts to help their websites and blogs flourish under any circumstance.

Investing in these nine pillars of his latest SEO will help you recover from major updates while making your site more resilient.

By focusing on these pillars, you can optimize your website for search engines and users, increasing traffic and engagement.