What is Google Skillshop?
Google Skillshop is a series of firsthand workshops on all Google tools and solutions. Google Skillshop usually consists of one or more lectures and activities led by a community expert. No doubt that your time at Google Skillshop will be well-spent, as each class has a clear goal and is structured to deliver lectures promptly.
Focusing on 100+ free Google tools and products, this educational platform has helped various small to medium businesses introduce them to the world.
Table of Contents
What is Google Skillshop?
Google Skillshop is a free online course platform that teaches you how to build a business with Google’s suite of tools. The course is designed for anyone who wants to learn how to grow their business using Google products and services. It covers everything from search engine optimization (SEO), paid search advertising, and social media marketing to YouTube, Gmail, and Google Analytics.
Google Skillshop is a self-paced course that can be completed in as little as four weeks.
How does Google Skillshop work?
Skillshop is an initiative by Google to help you learn new skills on how to use Google Products like AdWords and AnalyticsÂ
- It curates hundreds of free courses from top universities and organizations worldwide. These courses are designed to help you learn new skills, advance your career, or become more productive.
- They match you with relevant courses based on your interests and goals. You can take as many or as few classes as you wish.
- They track your progress through each course so that you can see how far along you are and how long it will take to finish.
- They provide feedback on your assignments so that you can stay motivated when things get tough, or you get stuck on something.
Who Should Take Google Skillshop Courses?
Anyone who runs a small business or is a freelancer can benefit from taking the Google skillshop course.
✓ Freelancers looking to expand their client base or improve their skill set
✓ Business owners who want more leads for clients
✓ Small business owners looking to grow their revenues
What Are Skillshop Achievements & Certifications?
Skillshop is a free online platform that helps people learn new skills and get paid to do them.
Skillshop offers two categories of achievements:
Certifications — The highest level of achievement and recognition in Skillshop. The Skillshop team awards certifications after passing a professional exam and showing excellence in a skill area. They can be earned by anyone who demonstrates proficiency in an area.
Achievements — An Achievement is awarded when you pass the final assessment completed as part of your journey toward becoming a Skilled professional but this doesn’t include a certificate.
Users on Skillshop can also share their awards and achievements.Â
Courses and Certifications Offered by Google Skillshop
Here is the list of certifications you can use to uplift your skills and get the best.
1. Google Ads Display Certification
Google Ads display certification is a new campaign that helps advertisers reach their goals by proving they have the skills to manage their campaigns effectively. This certification requires you to pass two exams: one for ads and another for AdWords Editor. You can take either exam at any time, but you must give both within 90 days of each.
The Google Ads Display Certification is available in the following languages:
- English
- French
- German
- Spanish
2. Google Search Ads Certification
Google Search Ads Certification is the certification program for Google Search Ads, formerly known as AdWords. This program is designed to recognize professionals who have demonstrated their knowledge of Google Search Ads through the successful completion of an exam.Â
The exam evaluates your ability to build and execute effective campaigns using Google Search Ads, including:
- How to optimize landing pages and ads
- How to write ad copy that drives results
- How to manage budgets and bids
Read More: How To Use Google To Grow Your Company
3. Google Shopping Ads Certification
Google Shopping Ads Certification is a certification that lets you show your knowledge of Google Shopping Ads through the Google Partners website. You can use the certificate to demonstrate your expertise and help your clients get more value from their online marketing campaigns.
To become certified, you must complete the following steps:
- Complete the Google Shopping Ads Certification exam.
- Create or join an agency or consulting firm that is a Google Partner or Premier Partner.
- Apply your agency’s company name and address to your profile on the Google Partners website.
4. Google Ads Measurement Certification
The Google Ads Measurement Certification is a way to prove your knowledge of Google Ads measurement best practices. It is designed to help you build a sturdy foundation in online size so that you can be confident running and managing your Google Ads campaigns.
You will learn about the following:
- Measurement terminology, including data types and dimensions
- Critical metrics for measuring campaign performance, conversion funnels, and attribution models
- Measuring ad relevance with landing page benchmarks
- How to use attribution models to measure the impact of paid search advertising on in-store purchases or other offline conversions
5. Google Ads Video Certification
Google Ads Video Certification is a set of training courses and resources to help advertisers and agencies use video in their Google Ads accounts. The program enables you to become a more effective marketer by helping you understand the elements of successful video ads, how to plan and create videos, and how to optimize them effectively.
Advertisers who take the certification course will learn how to create high-quality video ads, including:
- Best practices for creating engaging video ads
- How to use annotations and end cards with your videos
- How to optimize your videos for performance
6. Google Ads Apps Certification
The Google Ads Apps Certification program is designed to help developers build high-quality apps. They integrate with Google Ads and make it easier for advertisers to manage their accounts.
Google Apps certification helps you grow your business by providing you with the following benefits:
- Improved visibility on the Google Play Store – Apps that pass certification will display a badge in the product description, enabling more downloads and conversions.
- Apps that give certificates will display a badge in the product description, enabling more downloads and conversions.
- App publishers can now use Google’s trusted seal of approval as a marketing tool to show potential customers that their products are dependable and trustworthy.Â
How to earn the Google Skillshop certifications?
Signup
Sign up to get started, sign up for a Skillshop account or sign in to your existing one. Any email address can be used to register with Skillshop. However, we recommend using an address you regularly check. They will contact you by email if there are any problems with your application or questions about upcoming projects.
Once you have registered, choose a login name (preferably something unique), and create a password. It must be complex enough that it would be difficult for someone else to guess it but simple enough that users will remember it when needed.
Your credentials remain confidential within the system and are only shared with employers who have posted jobs on Skillshop. Please use your most robust password possible. It is better to use upper-case letters, numbers, and symbols (such as! @#$%^&*()_+-=_?/[]{}|:,.,;'”).Â
It may seem confusing, but it adds complexity, making cracking passwords significantly more complex than just lowercase letters!
Take Assessments
You can take assessments on web fundamentals, specific products, and advanced technical skills. You can also use the platform to access training resources and reach out to peers for help. When you complete an assessment, you can receive a personalized certificate.
When you complete an assessment, you can receive a personalized certificate. You can use the email icon below your score to send your score report to anyone with a valid email address.
If you have taken the assessment and qualified for the certification, you can also get it quickly. To get the achievements and certificates printed, click here.
Are Google Skillshop Certifications Recognized?
- Skillshop certifications are recognized by Google, its partners, and other employers.
- Skillshop certifications can help you get hired for a job or promotion.
- Google and many other organizations recognize Google Skillshop certifications. If you want to advance your career, it is essential to know whether the industry values your skills. The answer is yes!
- Google’s Skillshop Certifications are recognized by many companies, including Microsoft, IBM, and Pivotal Software. Suppose you are looking for a career change or are interested in gaining additional skills that may lead to a promotion or raise at your current job. In that case, the Skillshop Certifications could be a good option for you.
How long does it take to complete each google skill shop course?
Each Google Skillshop course is self-paced, but the recommended time to complete each course is 4-5 hours. You can choose your own pace and receive regular progress updates throughout the program.
As a rule, it is best to take your time with each lesson and do the exercises as they are presented in the order they are given. Doing so will ensure that you understand how each concept is applied to real-world situations before moving on to new material.
Is Google Skillshop worth it?
Yes, it is worth it, but before we go into more detail about why, let us first look at what Google Skillshop does and how it works.
Google Skillshop is an online tool that helps companies improve their online presence. It can do so by providing them with a comprehensive set of tools and services to increase their visibility in search results on Google or other search engines.
What is the cost of Google Skillshop?
Google Skillshop courses are free of cost. However, Google has launched a new certification program for Skillshop, its online education platform. Skillshop is a part of Google for Work and provides training for technical roles. The certification program is designed to help people get started with their first Skillshop project or improve their skills using the platform.
You can use a credit card or invoice to pay for the exam, which costs $50 per person or $100 per team of up to five people. There are no refunds if you fail, but you can retake the exam at no additional cost.
Is Google Skillshop legit?
Google Skillshop is a legitimate service, and it is not a fraud.
Google Skillshop has been in the market for more than three years now and has provided excellent customer service and satisfaction to its users. The company is also backed by Google Inc., which makes it more dependable than its competitors.
Pros & Cons Of Google Skillshop
Pros Of Google Skillshop
- Helps Improve Your Professional Life
The Skillshop app has over ten million downloads on the Play Store and has been used by many people worldwide. It helps you improve your skills in various areas and offers you a better chance of improving your professional and personal life.
- Â The App Is Free To Use
Your investment in new skills can be high, but Skillshop lets you learn them for free. There are no hidden charges and no subscriptions needed either. You can download the app, sign up, and start learning wherever you want, whenever it suits you best.
- You Get To Choose From Hundreds Of Courses
There are hundreds of courses offered by Skillshop. These include courses on coding, marketing, music production, photography, etc. Therefore, there is something for everyone, no matter what career path they want to pursue.Â
Cons Of Google Skillshop
Google skillshop is a terrific way to get started with your business. It is one of the most popular tools for freelancers and small businesses.
However, there are some cons that you should consider before signing up for this tool.
Here is the only con of Google Skillshop I found:
- You Can Only Pay Through PayPal Or With Credit Cards
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Conclusion
Skillshop is an excellent resource for both new and experienced web developers. It allows users to create prototypes, fully functioning websites and mobile applications. The platform is free to use, even featuring the ability to publish finished projects straight to Google Play for Android apps. With dozens of tutorials and live examples, Skillshop helps bridge the gap between novice and experienced developers by providing new tools and templates to create, publish and launch their ideas to the public.
