Getting the Company on Board with SEO Efforts
SEO (Search Engine Optimization) has become one of the most important aspects of online marketing. Despite its importance, convincing a company to invest in SEO efforts is not always an easy task. Many businesses are reluctant to allocate resources to something that they do not fully understand. This is why it is essential to communicate the benefits of SEO to the entire company, from management to front-line staff.
In this blog post, we will discuss how to get your company on board with SEO efforts.
Educate Your Colleagues
One of the biggest challenges in getting a company on board with SEO efforts is ensuring everyone gets it. SEO can be both technical and complex, which means it’s essential to make sure your colleagues understand the basics such as investing in link building and building keyword focused content. It’s up to you to educate your co-workers on what SEO is, why it matters, and how it can benefit the company. Hold a meeting and give a presentation, use simple terms, and provide concrete examples of how it can help the business make money.
Communicate the Results
Once everyone is on the same page, it’s time to show them the results of your SEO efforts. Share the data, show them the metrics, and explain what they mean. Demonstrating the impact of SEO is essential to gaining support from leadership and the rest of the company. Google Analytics is an excellent tool to enable you to track your SEO performance, and you can share these reports with your team.
Make SEO Part of Your Company Culture
Getting your company on board with SEO efforts requires a significant cultural shift. SEO should become a part of your company’s DNA, and everyone should be aware of how it impacts their roles. Encourage your colleagues to contribute to your SEO efforts. For instance, involve your content team in keyword research or update the website with the SEO best practices. You can appoint an SEO team lead that will drive the SEO efforts across the organization and establish clear KPIs.
Demonstrate the Value of Time
Maybe the reason why the company is not on board with SEO efforts is that they see it as a “nice-to-have” or a fad. You can aim to shift their perception by making them see that SEO is a critical investment in the business. Time is an essential resource, and SEO invests time to improve online visibility, generate leads, and fuel sales. Illustrate the amount of time other departments spend on tasks that don’t bear fruit, whereas it won’t take much to tweak a few website sections to improve your website’s ranking.
Don’t Give Up
Finally, it’s important to stay committed and not give up on your SEO efforts. SEO is a long-term investment, and it takes time to see results. The organic search results only start to pop up beyond the six-month mark, and that’s only with constant effort, coupled with a nimble disposition to algorithmic changes. Therefore, if you are passionate about the results SEO can deliver, don’t give up. Keep at it until you succeed.
Getting a company on board with SEO efforts may seem daunting, but it’s worth it. With the potential that SEO processes can produce, it’s an investment in the business that can’t be ignored. Educate your colleagues, demonstrate the results of your SEO efforts, make SEO a part of your company culture, underscore the value of time, and remain committed. Eventually, when your colleagues and leadership teams witness the results, they’ll see that the time and effort invested in SEO were worth it. SEO is an investment that can have a substantial, long-lasting impact on your website and business’s online presence.
