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The Hottest Facebook Trends You Should be Following in 2023 [Experts Round-up]
Generally, a trend is something fashionable and popular that is all the rage at a certain time or place. When it comes to social media, a trend is something that is liked, shared, and viewed millions of times, goes viral in no time, and raises conversation and controversy.
Facebook is one of the social media platforms that has kept updating itself and worked hard all over the years to entertain its audience and attract new users from the younger generation by taking a page from newer platforms’ experience and copying their popular features or by hiring creative designers to come up with features that could bring a new category of the audience to the platform. This article will unfold some top trends on Facebook.
We went ahead and interviewed industry experts to ask them about Facebook trends marketers, creators, and businesses should follow in 2023.
Table of Contents
6 Hottest Facebook Trends To Follow 2023
We discovered the 6 hottest trends – if you follow them, you’ll not only get more reactions to your posts and followers on your page but also, you’ll make sales through Facebook. Let’s get into it.
1. Metaverse
The term itself was made up by Neal Stephenson in his Sci-Fi novel “Snow Crash.” Metaverse refers to a world beyond our own in which users live through their avatars and interact with other users in that intangible realm they travel, using their VR headsets and AR glasses.
It is a novel feature that is only one year old. However, the figures don’t look promising for the 3D virtual reality experience because it didn’t appeal to the majority of the platform’s users despite having many applications in education, gaming, and exercise.
When asked about metaverse, Ramunas Berkmanas, Digital Marketing Specialist at Ramberk, said,
“It is still early to tell whether the feature is a total failure because many are just curious to try on this futuristic aspect of Facebook. The technology is still new. Give it a short few years, and we’ll be sure to know exactly where Facebook (now Meta) goes with metaverse.”
2. Facebook Reels
They are growing in popularity due to being scattered all over Facebook in stories, watch tabs, or your feed, as suggested by Facebook. They became a great source of income for many content creators as they receive millions of views, which entices businesses to pay for these creators to show their advertisements on the screen while the reel is playing.
This is known as overlay advertisements that can be placed as stickers in a fixed spot in the video or as a banner that runs at the bottom of the video as it is playing. The more views the reel accumulates, the more money the creator gets.
“Facebook Reels aren’t only trending, but short-form video in itself is trending. TikTok, and YouTube Shorts are also trending. The whole user behaviour is changing, so should your strategy of publishing content”
Says Miriam Domer, Content Marketer at Legal Finders.
3. Chatbots
It is an app that uses AI and some of your company data to respond precisely to your client’s inquiries. It also reroutes them directly to a representative in case they have a complex issue that needs to be resolved.
Mike Owens, Digital Marketing & Growth Director at HostingRevelations, says,
“Chatbots are time-saving apps for both customers, who don’t have to wait too long to get an answer to their questions, and the business doesn’t have to spend too much time trying to answer the endless and sometimes identical questions of the clients.”
Some Of The Advantages Of Using Chatbots
- Establishing a communication line with the customers
- Doing tracking for the delivery of o packages
- Save time
- Having an idea about the product before making a purchase
- Being available anytime, anywhere, which makes them fit for various clients’ schedules
This feature has thrived recently due to the urgency of speeding up the process to suit the client’s preferences. This app has gained ground and proven to be a success since about 20 billion messages are exchanged via chatbots monthly.
4. Facebook Live
This feature was introduced in 2016, and it has spread like wildfire ever since. Now, one in five videos is live. A live video allows broadcasting video live and assures an immediate interaction with the audience by replying to comments in real-time.
“One tip for making engaging live videos is to just be yourself. Audiences don’t really expect you to produce studio-quality content, have the perfect lighting, and perfect background; the audience wants helpful, fun, and interactive content. Through live videos, provide that”
Says Gene Fitzgerald, Head of Marketing at BOS.
5. User-Generated Content
UGC is brand-specific content that loyal customers or company employees design. It comes as written or filmed reviews, videos, images, etc. This content translates into big money going into the company’s account due to increased sales. Therefore, companies are eager to get such content to build trust in their product and drive conversions.
Joshua George, Founder of ClickSlice, says,
“UGC breeds trust in the hearts of your audiences because that content is produced by people who are amongst them. That’s why brands leverage it to make it more engaging content, increase brand loyalty, and drive more sales.”
6. Facebook Shops
In 2020, Facebook allowed businesses to establish their Facebook or Instagram store, which can be linked to their accounts on WhatsApp or Facebook Messenger. This feature has brought the shopping experience online by facilitating the process of designing an online shop which was a bit complicated in the past.
“Nowadays, all you have to do is design a nice catalogue of your diverse products and write some information about the quality and price, then insert a CTA to invite followers to buy. From individuals to companies, sellers on Facebook are making a decent amount of money”
Says Sean Stevens, Director of Immerse Education.
Companies can also use Facebook ad template to create appealing images of their products.
Conclusion
To sum up, Facebook has constantly worked on renovating itself and trying to speak to the younger generation. Some of its attempts were real hits and extremely trendy, while others missed the mark.
