7 Things You Must Consider While Doing Enterprise SEO Audit For Your Business
Your online business is successful when it gets organic traffic! As a matter of fact, you need to have regular SEO audits of your business to ensure it brings you real success. Enterprise SEO Audit is the assessment of all website elements that substantially impact its ranking. Resultantly, it examines the SEO strategy, revealing whether it’s working in your favor!
Why is Enterprise SEO Important?
Enterprise SEO is necessary if a business is looking forward to becoming a market leader, that too, with the help of purely organic search. Mainly, it’s required to manage a billion-dollar product business and ensure consistent growth that will showcase substantial growth with time. Alongside this, enterprise SEO is crucial for businesses that really look forward to reducing the risk factors to the maximum.
Additionally, a well-executed SEO program attests that the brand’s existing search footprint is secured against Google’s algorithm fluctuations. The security reaches beyond product searches. Moreover, in case of a reputational crisis in the coming time, it offers a way to respond to it efficiently. Hence, one can say that enterprise SEO is quite crucial for massive businesses.
Enterprise SEO differs from the SEO associated with small or medium-sized enterprises. As enterprise SEO is associated with websites having hundreds of web pages – the need for an audit to ensure these web pages are driving organic traffic is significant. Also, it augments the responsibility of success on SEO strategies to ensure all the website visitors reach it through organic means.
How to Do Enterprise SEO Audit?
Enterprise SEO is quite an extensive process, and it is done for pretty huge websites. Mostly, websites with more than a thousand pages opt for enterprise SEO. Below are some of the major elements that should be a part of the enterprise SEO audit to check the performance and success rate of the current SEO strategies.
1. Keyword Targeting
The primary purpose of enterprise SEO is to upgrade the organic performance of the online business and generate more revenue by bringing organic traffic to it. This requires keyword targeting, which means targeting ads built on data. For that, publisher data is utilized. By inserting the KW, the publisher is able to spot the exact places the KW has been used on the website. Therefore, advanced keyword research helps in boosting organic traffic efficiently. Also, it doesn’t mean using way too many KWs in the content, as it leads to keyword stuffing which ends up being counter-effective.
2. Indexed Pages
In case google crawler visits the page, Google indexes it. This means that the google index has analyzed its content and meaning. Also, this refers to the fact that google index has stored the content as well.
Also, indexing on the pages comes with another benefit as well. Once your website is indexed, it gets easier for search engines to put all the information to provide super-efficient responses to all the related queries asked by the people!
3. Directory Structure
Structuring your website properly is a necessary part of enterprise SEO. Hence, while auditing your business’s enterprise SEO, it is essential to check this element properly. This is because it ensures the URL helps you fetch more organic traffic. Alongside this, though many people consider the title and heading an insignificant part of website directory structuring, they are actually highly crucial.
4. Meta Titles and Descriptions
To ensure your visitors are able to find the website quickly, it is necessary to opt for the right Meta Titles and Descriptions. For enterprise SEO, they are of great significance to get more clicks from the viewers. Therefore, the enterprise SEO audit checks whether the meta description tag of the webpage lets Google know the correct summary of the page or not.
If the meta titles and descriptions are crafted correctly, it gets easier for the search engine user to be aware of the web page’s content before even visiting it. Hence, this recognition makes things easier for the viewers, leading to a better trust level for your business amongst them!
5. Mobile Friendliness
In today’s time and date, very few people use laptops and computers, for instance, for search purposes. Instead, they find their mobile phones handy when it comes to making quick research regarding some query.
Hence, the website needs mobile-friendly to bring more traffic to it. Therefore, the enterprise SEO audit checklist MUST contain the point of mobile-friendliness to assess whether the website is mobile-friendly.
6. Website Loading Speed
Now, this is self-explanatory! A website that loads very slowly and is inefficient in immediately shifting web pages from one page. If that happens, the user will definitely move to another website with a faster loading speed.
Website loading speed is automatically connected with the user experience, ranking on search engines, better website conversions, and more organic traffic.
7. Image Optimization
The enterprise SEO audit checklist must have image optimization on it as a necessary item. Image optimization refers to using the right size, type, and format of the images on the website. It doesn’t only enhance the speed of the website but also refines the search performance. Alongside this, it aids the website owner in improving the display of the website while saving space on the web pages efficiently.
Final Thoughts on Enterprise SEO Audit
Enterprise SEO audit is quite significant in assessing all the SEO factors that work towards improving the audience’s experience and making plans to give a facelift to the website. It includes everything that can affect the website’s performance, including Advanced Keyword Research, usage of image optimization techniques, drafting effective meta descriptions, and many other such elements. Websites with massive web pages should undergo an SEO audit to ensure long-term performance and efficiency.
