Does Outreach Help you in Growing Organic Traffic?

As every other website owner, your number one goal is to grow organic traffic, which is where blogger outreach comes in. 

However, blogger outreach for growing organic traffic and link-building can be laborious and time-consuming and painful when attempting to do it at scale. But – with the right strategy and the best Blogger Outreach Services, you can make your dream come true and find bloggers within your niche by approaching them and generating your desired results. 

Before we proceed to the strategies of how blogger outreach can help you grow traffic, you will want to understand the basics of blogger outreach first. 

Let us start with what blogger outreach is about. 

What is Blogger Outreach?

Blogger outreach refers to a process that comprises contacting bloggers within your niche through personalized emails with the intention of placing your content ideas in front of them. Consequently, the bloggers might then choose to work with you, and you could get a quality link back to your website. 

If you have content related to a product or service that the potential bloggers might love, then there is absolutely no reason for them not to respond to your outreach attempt positively. If you make a serious attempt at choosing the right bloggers, blogger outreach can easily become a valuable part of your link-building strategy. 

Potential Blogger Outreach Strategies to Grow Organic Traffic

There are millions of active bloggers in the world, which means that whatever industry you are in, there will be some sort of blog that would be relevant to you. Reaching out to the bloggers can be time-consuming. 

Now, there are different strategies to follow and grow organic traffic. Some SEO experts advise creating content and then reaching out to bloggers with the intention of getting them to publish that peculiar piece of content and then get a backlink. 

However, if you think about it, you might feel as if you are placing all of your eggs in one basket by writing personalized content for a blog that may or may not publish the content that you have labored over, which eventually means that you may or may not get a backlink. So, right outreach process benefits you and it does matter.

Other outreach strategies might include building a relationship with the bloggers first. You might want to discuss the great content that you already have and try working out some ways to collaborate on future projects.

Now, with such intentions in mind, there are two potential approaches that you can take to carry out blogger outreach. We might refer to them in the following ways:

• The Spaghetti Approach 
• The Strategy Approach

When it comes to the spaghetti approach, you might be familiar with throwing some spaghetti against the wall and seeing if anything sticks. Now, when it comes to blogger outreach and integrating a spaghetti approach, it means that you will want to create a list of targets within a broad niche and then proceed to send a generic email template on mass. 

On the other hand, we have the strategy approach, which means that you will want to be strategic while choosing a few bloggers very carefully while keeping in mind their quality and relevancy to your niche. Once you have narrowed down the list, you will want to send out personalized emails, which is essentially the most effective way to reach and get backlinks to grow your organic traffic. 

Find Relevant Bloggers

You will want to start the entire outreach process by finding relevant bloggers. One of the easiest ways to find relevant bloggers is to search your niche in Google. Always cross-check the blogs for relevancy, and if you find blogs ranking highly in the SERPs, they clearly have authority in the subject.

As a rule of thumb, you should always make your searches more specific to get highly relevant results. You can also use keyword research tools to dive deep and find the more relevant bloggers for you to reach out to. 

You could start by plugging a competitor’s URL into the site explorer and checking to assess the backlinks that they have from bloggers. 

You could also use vlog directories to find potential bloggers. There are many blog search engines and blog directories where bloggers can add their websites. While using the blog directories, you will want to add your niche to the search and find the most relevant directories. 

The best part about blog directories is that these allow you to find blogs easily within categories and subcategories in just a few clicks. The bloggers have submitted their websites to these directories because they are interested in collaborating with other websites, which means that the intent is already there.  

Outreach – The Art of Contacting Bloggers 

Once you have found a list of relevant bloggers, you will want to start the outreach process by contacting them. You will want to start with finding the best contact email address, which you can find on their websites, mainly their “About Us” and “Contacts” pages. 

You can find a contact form or a complete email address. If you cannot get their contact details from their blog pages, you will want to have a closer look at their social media channels. When it comes to contacting bloggers, you have the good old-fashioned manual way where you will manually email each and every blogger.

Of course, this is very time-consuming, but there are some tools that can help you automate the entire emailing and contacting process. Nonetheless, before sending an unsolicited email to any blogger, you need to consider how you will personalize it. 

You will want to craft a perfect email to increase the possibility for the blogger to link to you because bloggers receive many emails daily from people pitching their content and wanting backlinks to their products and services. 

This aspect indicates that your email has to stand out from the crowd to get a response. You will want to get in touch with the best blogger outreach services and allow a team of experts to do the needful so you can grow your organic traffic.