Basic Principles For Creating A Logo For Your Company
The first thing that comes to anyone’s mind when thinking of a brand they love is the logo. The brains of customers perceive the logo as an important anchor for associating with a specific brand. Could you deny the fact that almost 70% of three-year-old children could recognize the McDonald’s logo?Â
Therefore, any business would attempt to make the most of one of the prominent tools for branding. Apart from attracting customers, the logo of a brand plays a crucial role in retaining customers through a specific visual association in customers’ minds. The following post outlines the essential principles for a logo design that can help your business.
Table of Contents
What Type of Logo Do You Need?
Before learning about the principles of logo design, you must identify the type of logo you need. The common types of logos include wordmark, lettermark or brandmark logos. On the other hand, some brands can also opt for combination logos or striking emblems.
Wordmark logos basically involve one or multiple words tailored in a unique design, such as Coca-Cola. Similarly, letter mark logos involve only one letter or acronym of the business name, such as P&G. The brandmark could be an icon or graphic illustration representing the brand, such as Apple’s logo.
However, combination logos are also a viable option, especially considering their popularity. Combination logos feature a distinct font along with the symbol of a brand. The notable companies with combination logos include Burger King, Dove and MasterCard. With a detailed impression of the different types of logos, you can make an informed choice about choosing a logo.
Essential Requirements in Logo Design
The selection of a logotype is one of the foremost principles in logo design. Once you have defined the type of logo you want, you should identify the basic ingredients required for designing logos. Some of the essential ingredients required for designing your logo include,Â
- Colors
- Shape
- LayoutÂ
- Font
- Graphics
- Negative SpaceÂ
- LineÂ
At the same time, you must also emphasize the essential requirement for designing a logo, i.e., a strategic approach. Designers must consider various factors about the business, such as its objectives, values, products and services while creating logo designs.
Important Principles to Follow in Logo Design
How could logo designers balance their creativity with the requirements and personality of a brand? The answer points to the need to follow essential principles of logo design. Basic logo design principles ensure that brands can achieve the ideal blend of aesthetic appeal and brand relevance. Here is an outline of the basic principles of logo design you need mandatorily in all cases.
1. Research
The most crucial principle in logo design points to research. You have to prepare the groundwork before you dive into logo design. Start off with brainstorming sessions on the concept and the story underlying the brand alongside setting a mission or value statement. Explore the value benefits of research for logo design. Research could also help you empower your logo design process with insights into the appearance of competitor logos. Furthermore, you can also learn more about your customers alongside their preferences, dreams and objectives.
2. Simplicity
Research may pile up a huge amount of information over the logo design process. However, it is important to identify the elements which are relevant to creating your logo. Simplicity in the logo design has many critical advantages, particularly associated with branding goals of businesses. Learn how simple logo designs can help you with search engine marketing. Experts recommend that simple and bold logos are more likely to be recognized and remembered than logos with excessive details. However, it is also important to avoid simplifying ‘too much’ by excluding vital highlights.
3. Versatility
4. Timelessness
Another vital principle in logo design draws attention to the need for creating timeless designs. The Coca-Cola logo has never been changed since 1885, and that speaks a lot about the logo’s timelessness. Almost 94% of people worldwide could recognize the Coca-Cola logo, thereby indicating the value advantages of timeless logo designs for branding. Similarly, the logos of Nike and McDonald’s also prove how timeless logos can make brands memorable and instantly recognizable. Experts recommend avoiding the popular trends and including unique highlights alongside timeless fonts and colors.
5. Selection of Font and Colors
The choice of colors and fonts for designing a logo is also one of the basic principles of logo design. What types of colors are suitable for creating your logo? Try starting the design with black and white to avoid confusion regarding the selection of colors for a logo. When the time comes, you can select the logo colors on the basis of the emotional, psychological and cultural implications of different colors. Similarly, it is important to emphasize the selection of a font for your logo and remember to take your time. Identify how the font communicates the emotional highlights and message in your logo.
6. Originality
The list of basic logo design principles is incomplete without referring to the originality or uniqueness of the logo. You should avoid stock logos and templates for creating the visual identity of your brand. Similarities to logos of other brands could end up taking away your potential customers from competitors. Therefore, you should look for unique designs tailored with creative inputs from expert designers.
Are You Ready to Design a Logo for Your Brand?
The competitive business landscape continues evolving every day with new challenges in branding. Your logo could help you stand out from the crowd with a distinct identity while supporting your marketing initiatives. The basic principles of logo design could help you craft a logo that is timeless, scalable, simple and authentic. At the same time, you should also learn about the best practices for logo design and how to use them to your advantage
