How To Leverage SEO for Lead Generation?

Lead generation was fairly easy in the early 2000s because all you needed was a newspaper, TV, or billboard ad. But things have changed. As competition has stiffened, any business wanting to succeed at lead generation without spending a fortune should leverage SEO to maximize returns.

In a nutshell, SEO helps to place your business and website higher up on the Google or Bing search pages, which widens the net in the sales/marketing funnel.

How To Leverage SEO for Lead Generation

Let’s look at how you can leverage SEO for lead generation to make your business’s sales funnel more effective.

1. Optimize Keyword Research

The first step to carry out when using SEO for lead generation is to optimize keyword research, which helps to determine high-volume, low-competition keywords to use to target your specific audience. These keywords are those that your audience is most likely to search for, and you should use them in the website content to boost search engine ranking, which will attract more leads.

But how do you come up with these optimized keywords? We recommend using keyword research tools like Semrush and Ahrefs to determine the most effective targeted keywords. These tools should list the related words with the highest search volumes, which you can enhance by doing a real-time search results data analysis to narrow your list to words with the lowest difficulty and highest traffic potential.

Once you’ve prepared the list, include each phrase in your website’s content, product pages, blog posts, and other articles while making the placement natural to avoid stuffing.

2. Publish Fresh Content

Content is king in SEO. But not just any content. Ensure you publish articles that are fresh to give your visitors the latest, most relevant data to them. This is especially true in the world of tech.

Once published, review and update your content every quarter to ensure it aligns with the latest trends. Most search engines are tweaked to favor websites that feature frequently updated content, so use this to your advantage. We recommend looking for the latest trends from social media and even Google to determine the direction to take when making the updates.

Companies like Cloom Tech have perfected this because they regularly update their published content to highlight their latest services and capabilities, such as custom cable assembly.

A snippet of Cloom Tech’s website showcasing their current capabilities

As for the topics, the general rule of thumb is to compare the content published by your competitors that ranks highly on Google and improve to beat them.

3. Optimize the Content

There’s fresh content and then there’s optimized content. Optimization leads to high engagement, which results in higher ranking. Of course, this process takes time but it will pull organic traffic if well done.

Optimized content has the required keywords distributed evenly plus topics, subtopics, and images, all put together in an easy-to-read fashion.

Search engine crawlers often use certain metrics, such as the drop-off points on the article section when visitors go through it to determine if the content is optimized and high quality. Therefore, you have to analyze the content published on competitor websites that rank highly on search engines (mostly Google) to shape your articles and make them interesting enough for visitors to read until the end.

4. Use Social Media to Boost SEO

The last step is to use social media as an avenue for boosting SEO to attract more leads. Using basically means sharing website content on social media to amplify your reach. These engagement signals and referral traffic ultimately convert some followers into customers.

But you have to do it the right way, which includes sharing lead magnets like ebooks, using strategic hashtags on posts, running contests, webinars, and events, sharing positive customer reviews, using click-to-chat ads to engage and get leads via chatbots, sharing industry-focused content to widen your reach, etc.

Wrapping Up

SEO is a great way to generate leads cheaply for your business, which saves you a significant sum of the marketing budget. But you have to do it right for SEO to boost lead generation. Check out Cloom Tech to get practical insights into how you can implement the tips above and get your sales funnel more effective at the top.