The Definitive Guide to Writing Persuasive Copy

The term “copy” refers to content a person writes, usually for a business entity. Copywriters are professional writers who work for companies of all kinds. Often, a business entity or individual will hire a copywriter to create persuasive copy for them.

If someone is writing copy for a website or something along those lines, that’s far from the only thing a business entity will need to find success in its niche. They might also look into the best link building services to create backlinks for them for SEO purposes. They may have a company add compelling visual elements to their website or optimize it for local SEO.

Writing persuasive copy is highly prized by business entities, though, and for good reason. If they find a copywriter who can write persuasively for them, that content will likely result in sales, otherwise known as conversions in marketing parlance.

Let’s discuss the objectives of persuasive writing.

Identify the Reader’s Pain Points

 If you’re writing persuasively, you’re trying to convince someone to do something. Often, if you’re writing for some business entity, you’re attempting to convince someone to buy a product or utilize a service.

The optimal way to do that is by identifying a reader’s pain point and talking about how the product or service will alleviate it. A pain point is something that is lacking in a person’s life or some way in which they are dissatisfied.

If you can explain how this product or service will make their life better, that will make your writing valuable to the person or entity who commissioned you to do it.

Use a Systematic, Meticulous Approach

Using a systematic, meticulous approach is usually helpful with this kind of writing. You can extol the virtues of this service or product in such a way that it becomes obvious why the reader would want to purchase or use it.

Try to think of any objection the reader might have to buying or using the product or service and counter it. Attempt to think of anything that could sidetrack the reader or get them to deny your proposal. Then, obliterate it with a logical, forceful argument.

Try to strike the right tone. You can cajole or be playful if you feel that’s warranted. The tone you’ll use will depend on the entity for which you’re writing and where your copy will appear.

Finish with a Strong Appeal

Finish with a forceful appeal that convinces the reader, once and for all, why they should do what you want. The finish to any piece of persuasive writing should be a strong call to action.

You should conclude with language that galvanizes the reader to act. When they finish reading, you want them to take the action that you’ve advised without delay.

This kind of writing takes a little practice, but you can learn about it by looking at the sales copy on various websites. Eventually, you should crack the code that gets people to do what you want through your writing.