The Best Digital Marketing Strategies in 2024

To many entrepreneurs, digital marketing is a mysterious world, yet they do realize that online marketing is essential in this digital age we live in. Regardless of your industry, you should be striving to create a strong digital footprint and there are many digital marketing strategies that US companies use this year.

• Search Engine Optimization – SEO is an essential service that every business needs; millions of online shoppers source products and services using Google’s search engine. You can carry out a test by entering search terms into Google search engine window to find out where your site is ranked. If your site is on page 14 of search results, you are unlikely to receive any traffic from Google. Once a good SEO team are on the job, your site will gradually improve rankings and with some serious search term research, page 1 awaits in a few months’ time. This strategy can drive high volumes of users to your landing page; the nature of the web means content is constantly being deleted and new content uploaded, therefore it takes time for changes to be realised. Top search terms are carefully crafted into your website, which Google’s bots pick up the next time they trawl the web.
• Email marketing – Every digital marketing plan should include email marketing; a leading US digital marketing agency email marketing is a very effective way to create a connection with existing customers. One goal is to increase email lists by using forms and with creative content, your customers receive engaging content via email and SMS. The agency first carries out a thorough online audit and this enables them to create a dynamic email marketing plan that achieves your marketing goals.
• Facebook marketing – The top social media platform is Facebook and for small businesses, there are unlimited marketing and branding opportunities. For best results, engage the services of a leading US digital marketing agency; let the professionals work their magic on your social media accounts. Aside from Facebook advertising, the team can generate a large following by posting quality content and replying to all comments. Users will follow an organisation if they find the content useful and engaging; if you have a large Facebook following, you will surely see this reflected in your sales numbers. Click here for more information on Facebook marketing.
• Pay per click advertising – A new form of advertising, pay per click works by the advertiser paying the publisher an agreed amount of money for every click their ads receive. Google Ads is the biggest provider; you can have your ad placed right next to the top Google search results, which is a great place to put your ads. Many companies have ongoing PPC campaigns that are managed by top PPC agencies and they are very happy with the response.
• Website design – A leading US digital marketing agency would have a team of web designers who are more than capable of building a slick digital platform, while they also offer hosting and site management, which is ideal if you are too busy. The agency might recommend a complete website revamp and they have a team of web designers who are more than capable of creating a slick website. Once the site has been built, it can be hosted by the web designer and they even have admin services if you wish to let them manage the site.
• Video marketing – There is no advertising medium that is as powerful as video and with a marketing agency in your corner; animations, for example, are a great way to introduce a concept; you can create a video to tell the story of your company, or to introduce a new line of products. Digital marketing agencies have teams of content creators who really know their stuff and they are ready and willing to take your business to the top.
• Link-building – If you would like to explore the potential that outreach blogging brings, talk to a local digital marketing agency. You can commission 25 blogs to be written and these short articles contain carefully placed links that lead to your landing page. Some business owners order 40-50 blogs per month, which leads to a large number of links posted on the Internet. Google sees links as beneficial and the more you have, the better.

The digital marketing agency can tailor their services to suit the client’s business; first they would carry out an online audit to determine the strength of your online profile. This information allows them to put together a dynamic digital marketing plan that transforms your business. If you like what you see, the team can implement the plan and monitor results in real time.