What Do SEO Agencies Provide?
Search Engine Optimization (SEO) is a part of digital marketing that can help you get your website seen by more people. If you’re considering hiring a national SEO agency, understanding what they do is key to knowing the value that they provide.
Services provided by SEO agencies
Here are some of the services that SEO agencies offer:
Keyword Research & Analysis
One aspect of SEO is keyword research and analysis. The goal here is to identify keywords and phrases that people use when searching for your business information. This helps you create content with those keywords naturally worked in. These keywords allow search engines to understand better what your content is about and rank it accordingly.
An experienced national B2B, B2C or SaaS SEO agency will be able to conduct extensive keyword research and analysis that will help you create content that gets found in search results.
This includes researching keywords, analyzing competitors’ strategies, and understanding the needs of the target audiences. It helps them develop campaigns tailored to their client’s specific needs. The goal is to create an SEO strategy that will help boost website traffic, increase brand awareness, and improve conversions.
Content Optimization & Creation
Once an SEO agency has researched and analyzed, they will start creating content for the website. This content is based on what they have learned about the audience and industry trends. They identify the right keywords at this stage and put them into action.
This means creating high-quality content that naturally incorporates those keywords while still providing readers value. An experienced SEO agency can work with you on optimizing existing content and creating new content tailored specifically for your target audience.
SEO agencies can also help use all images, videos, and other media on your website. They optimize this media for maximum visibility in search engine results pages (SERPs).
Link Building & Outreach
Link building is another aspect of SEO. Links from other websites pointing back to yours will signal to search engines that your website is credible and authoritative. Having a strong link profile also helps boost organic traffic.
When you boost organic traffic, visitors clicking through from other sites may be more likely to stay longer on your site. An experienced SEO agency can help build high-quality backlinks by reaching out to influencers and other websites in your niche or industry.
Technical Optimization
Another component of successful SEO campaigns is technical optimization. Technical optimization includes the following:
- Getting your site to be mobile-friendly.
- Setting up 301 redirects if needed (to help visitors reach their intended destination).
- Creating structured data markup, which helps search engines better understand your site.
- Improving page loading speeds to help your site rank higher in search results.
Technical optimization requires specialized knowledge that most businesses need access to. This makes working with an experienced SEO agency invaluable for any business. They help to optimize a business website from a technical perspective properly.
Types of SEO
There are different types of SEO that you can use to improve a website’s ranking and visibility on search engine result pages. Here are a few different types of SEO:
On-Page SEO
This refers to the practices used to optimize individual web pages to improve their search engine rankings. It includes practices such as keyword research and meta-tag optimization. These help the search engine understand what a web page is about so that it can be accurately indexed and ranked for relevant searches.
Off-Page SEO
Off-page SEO refers to techniques used to improve a website’s position in the SERPs by building links. These links are seen as a vote of confidence in the quality and relevance of the website, which can help to boost its position in organic search results.
Technical SEO
It refers to optimization techniques that affect a website’s architecture and performance. This optimization helps search engine crawlers access and index a website’s pages.
Local SEO
Local SEO is a type of optimization that provides more relevant search results for users within a certain geographic region. This type of SEO involves optimizing not only the content but also the technical aspects of a website. Optimization makes it easier for local customers to locate and access information about your business.
SEO Strategies to Avoid
A type of SEO strategy that appears to be helpful but is actually detrimental to your end goal is called black hat SEO. Reputable SEO agencies do not practice these techniques, but it is essential for you to know what not to do so you do not accidentally hurt your business on your own.
Black hat SEO is defined by practices that increase your search engine rankings but will eventually cause your website to be banned from search engines altogether. That is why it is so important to avoid practices like these:
- Content automation (AI written content)
- Keyword stuffing
- Link manipulation such as buying links
- Creating pages and domains with duplicate content
- Cloaking
These are not the only types of bad practices to avoid but are some common ones. Search engines like Google are always releasing updates that penalize negative SEO practices, so even the short term boost in traffic will not beat the issue of eventually being deindexed by search engines.
The best SEO agencies will not even consider using these techniques. They may warn you about them so you do not harm your own reputation. A trustworthy agency only practices white hat SEO techniques like the ones listed earlier in this article.
To find SEO agencies that are trustworthy, ask about what techniques they employ. Also ask how long until you see positive results. A knowledgeable agency will know that positive results take longer than a couple of months most of the time.
Work With a National SEO Agency
Invest in quality services from a national SEO agency. Working with an experienced SEO agency may be beneficial to a business that wants to improve its online visibility and rankings in search results pages. An experienced team can take care of all the technical aspects of SEO. The team will also provide valuable guidance on how best to reach your target audience.
