10 Unique Ways to Get Roofing Leads and Clients
Whether it comes to repairing a damaged roof or installing a new one from scratch, people expect to pay quite a lot of money for such things. Therefore, they’ll make sure they go with reputable companies that offer the best possible value for money.
No matter how good your prices are or how professional your service is, chances are no one will pick you if they can’t find you. On the same note, if people don’t know who you are, chances are they’ll settle for someone else, someone who’s got a bit of a reputation.
These being said, let’s see a few clever ideas to get some leads and clients for your roofing company.
10 Unique Ways to Get Roofing Leads and Clients
1. Start a Referral Program
You don’t have to be a big company to have your own referral program. Instead, get your current customers to spread the word for some rewards. For example, you could give a simple $100 gift card for each completed roof replacement job through a referral.
Obviously, the referral needs to be advertised for as well. Whenever you have a client, make sure they’re aware of it. To make your clients aware, try using a few simple strategies. You can use social media or send out personalized emails to explain how easy and rewarding it is to join the program.
2. Optimize Your Website
Roofing company marketing goes in more directions. When they need help with a roof, people will just look up Google for a roofing contractor in the area. If you don’t show up among the first few results, your service will be ignored.
From this point of view, SEO involves more techniques that take time, but once in, they offer extraordinary long term results. Unless you know what you’re doing, it pays off leaving this job to a professional service.
3. Claim Your Google My Business Profile
Make sure you claim your Google My Business account. It looks like something insignificant, but it’s extremely important when you have a tough competition. It helps with your online presence, but it also gives you a nice exposure of the business, something you should certainly take advantage of.
Once you have the account, you’ll be able to share vital information about your business. For instance, you can add your website, which is extremely important when people look up roofing services on Google. You can also reveal contacts and reviews.
Engaging with customers through GMB is also essential. Make it a habit to check and answer questions and reviews. This shows you care about what your customers think and helps build trust in your business.
4. List Yourself in Different Directories
Online directories are considered a thing of the past. Sure, being on Google is useful, but that’s not everything. Despite looking old fashioned, niche directories can still boost your business. For example, a local search can also lead potential clients to the Better Business Bureau or perhaps Yelp.
The idea here is to maintain a good reputation over the Internet. People can and will research you. When you have positive reviews on different platforms, chances are they’ll gain more confidence in your service.
5. Gain an Audience
There are a lot of shops and stores offering equipment and tools for DIY enthusiasts. This means people are more likely to contact you if they can’t do it themselves or if they’re too old to mess with such projects. For all the others, they can be part of your audience.
Whether you run a blog or a vlog, make sure you identify the most common problems in your area and offer solutions to them. While it looks like you may lose customers by offering free tutorials, the truth is that DIY people won’t seek professional help anyway.
These being said, it’s better to have these people by your side when they encounter more significant problems that require professional help. You know who they’ll turn to!
6. Give Google Ads a Try
Google Ads cannot even come close to traditional SEO. However, it’s worth a try. These PPC (Pay Per Click) campaigns can actually boost your clientele, yet the ROI may not be great. However, if you run a new business, you’ll notice some extra phone calls.
Don’t engage into long term plans though. PPC is like a car. You need to put money into it in order to see results and the cost effectiveness isn’t really there, yet it’s a good idea for new companies.
7. Take Advantage of Social Media
How many roofing influencers do you know? Exactly! It’s a fresh market and you could be one of the leading names. You can always showcase videos of your work, before and after pictures, not to mention timeline videos of different projects.
For your accounts to gain an audience, you can also post videos showcasing small hacks, tutorials or repair tricks for roofs. Maintenance is just as good if you run out of ideas for videos.
It’s not just about posting content but connecting with your audience is equally important. Reply to comments, ask for their thoughts, and post things that get people talking. You might also try holding contests or giveaways to boost interaction and reach more people.
8. Offer Seasonal Packages
Most people aren’t bothered about the season when it comes to replacing or fixing a roof. Instead, they seek help whenever a problem arises. However, these seasonal packages aren’t about fixed or replacements, but about maintenance.
Offer a fall season maintenance package that implies cleaning and sealing the roof, for example. Offer a similar checkup service, ideal after harsh winters. Offer good maintenance programs and these customers will recommend you or turn to you if any major problems arise.
To market these packages well, try using promotions on social media and in email newsletters. Show how regular maintenance saves money and gives peace of mind, and share happy customer stories.
9. Check Your Competition
It may not seem the most moral thing to do, but every company keeps an eye on its competition. What does the competition do? What works for other companies? There’s nothing wrong with offering something similar or adopting similar techniques. Sure, make sure you adapt them to your unique service.
Check their websites too, as well as their activity over different social media channels. Someone has already done their homework, so there’s nothing immoral about taking advantage of their knowledge. Just make sure you don’t turn into a copycat.
10. Track Your Progress
Trying your luck in different ventures won’t work well if you don’t track progress too. Going for different social media channels? Check the following and the interactions. New website? Track the evolution of traffic. PPC campaign? SEO? See how well they perform.
Like for anything else in terms of business, when you track progress, you’ll know exactly what to focus on and what to do. You’ll know where to concentrate your efforts, but you’ll also figure out which channels can’t serve your purpose.
In conclusion, while there are countless strategies to market your roofing business, these ten unique methods truly shine. They offer a smart approach to gaining leads with minimal effort and investment. By focusing on these ideas, you can efficiently grow your client base and boost your business success.
